Mahou San Miguel, a 100% family-owned Spanish beverages and services company, leading the beer industry in Spain, and McWin Capital Partners, a specialist private equity and venture capital firm dedicated to the food ecosystem, announce their strategic cooperation plans.
This strategic cooperation plan will focus on collaboration in key areas, such as identifying emerging trends, diversifying F&B ingredients, accelerating the digital transformation of the On Trade sector, and generating new opportunities in food innovation. The strategic cooperation forms part of Mahou San Miguel’s open innovation strategy that aims to drive innovative solutions in the food tech sector and aligns with their ambition to become a benchmark in innovation within the F&B industry. McWin Capital Partners bring deep operational expertise and a strong track record in identifying, scaling, and commercialising innovations across the food industry.
With an annual investment of over €40 million into innovation including new product development and services, Mahou San Miguel continues seeking to revolutionise the consumer experience in the beverage sector in general and the hospitality sector in particular, with a special emphasis on digitalisation, personalisation, and sustainable solutions. The company fosters entrepreneurship through BarLab Ventures, its open innovation platform dedicated to food tech. Over the past eight years, BarLab Ventures has built a robust ecosystem comprising more than 345 startups, 45 partners, and 28 mentors. The platform has received over 480 proposals, with 19 finalist projects successfully developed.
McWin Capital Partners have advised some of the most innovative food tech companies globally, driving advancements in alternative proteins, sustainable packaging, digital food solutions, and supply chain efficiency. Through this partnership, McWin Capital Partners brings its extensive network, operational expertise, and advice to help Mahou San Miguel access and integrate cutting-edge solutions that enhance the future of the F&B sector.
“In recent years, Mahou San Miguel has been driving disruptive innovation, convinced that collaboration with other companies, startups, and the entrepreneurial ecosystem is essential to becoming a more competitive, agile, and flexible company. Partnerships with industry leaders like McWin Capital Partners allow us to accelerate and materialise this ambition,” has said Guillermo ArrietaChief Transformation and Information Systems Officer at Mahou San Miguel.
“Much like Mahou San Miguel, innovation is in our DNA. We are entrepreneurs at heart, with deep roots in the restaurant industry, giving us a distinctive perspective on how technology can drive real change. Innovation is only valuable when it can be applied in the real world. Our hands-on experience in bringing innovative solutions to the F&B industry makes us a strong partner for Mahou San Miguel.”, added Martin Davalos, Partner & Head of Food Technology at McWin Capital Partners
About McWin Capital Partners
McWin Capital Partners (“McWin”) is a specialist private equity and venture capital firm, dedicated to the food ecosystem. With deep industry expertise across three business segments; Food Tech, Foodservice and Restaurants, McWin’s purpose is to lead the food industry through positive change and create value on behalf of investors and portfolio companies by leveraging its scale, network and experience to deliver outstanding returns. McWin employs more than 30 people across EMEA and the US.
McWin Capital Partners is the trading name for McWin Advisers UK Limited. McWin Advisers UK Limited is an appointed representative of G10 Capital Limited, which is authorised and regulated by the Financial Conduct Authority (FRN 648953). For more information, visit https://mcwin.fund/.
Important Notice
The Fund mentioned within this communication is only available to Professional Investors and Retail Investors may not rely on the information within. This is not an offer to sell, or an invitation for an offer to acquire, an interest in the Fund, nor is it an invitation to apply to participate in the Fund. This is not an offering or placement of interests in the Fund in any jurisdiction and should not be construed as such. No information in this document will form the basis of any contract.
About Mahou San Miguel
Mahou San Miguel is a 100% Spanish, family-owned company specialising in beer, beverages, and services, and is the leader in the Spanish beer sector. It operates 11 brewing facilities—eight in Spain and three in the U.S.—along with four natural water springs and a team of over 4,100 professionals. The company produces nearly 70% of the Spanish beer consumed outside Spain and has a presence in more than 70 countries.
With 135 years of history, its journey began in 1890 with the founding of Mahou. In 2000, Mahou acquired San Miguel, followed by the Canary Islands brand Reina in 2004, Cervezas Alhambra in 2007, and the incorporation of Solán de Cabras in 2011, marking its diversification into other beverage categories. Since 2019, Mahou San Miguel has been the majority shareholder of the North-American craft brewers Founders Brewing and Avery Brewing.
The company has a wide portfolio of domestic beers, including Mahou Cinco Estrellas, San Miguel Especial, and Alhambra Reserva 1925, as well as a selection of international beers. It is also known for its innovative products and category creators, such as San Miguel 0,0, Mahou Barrica, and Mahou 0,0 Tostada, along with its iconic natural mineral water brand, Solán de Cabras.
With a strong focus on people and contributing to Spain’s economic and social progress, Mahou San Miguel is a socially responsible company that channels its social initiatives through the Mahou San Miguel Foundation, established in 2013.
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