Livingstone’s Food, Beverage & Agribusiness team has advised the shareholders of Madremia on the sale of the company to Winning Group.
Madremia has family roots dating back to the 1940s, when Joaquín Sancho Sanz began cultivating citrus fruits in Canals (Valencia). In 1983, the company opened its first production facility equipped with specialized machinery for processing fruits and vegetables. Since then, it has grown into one of the leading groups engaged in the marketing of citrus fruits, as well as other fruits and vegetables.
Winning Group is a Czech industrial holding founded in 2016 with a presence in various sectors, including automotive, construction, real estate development, leisure, and services.
With the acquisition of Madremia, Winning Group joins as a strategic partner to support the company’s growth plan, which includes consolidating its position in the Spanish market and expanding internationally. The transaction includes the continued involvement of key family members in operational management, such as current Commercial Director Carlos Sancho, underscoring the commitment to stability and the project’s ongoing development.
Carlos Sancho, shareholder and current Commercial Director, stated: “For the Sancho family, we believed this was the right time to bring in a new partner who could help continue our consolidation in the national market and support our international expansion. This transaction marks a new milestone in Madremia’s journey. We want to thank the Livingstone team for their advice and dedication throughout the process.”
Eleuterio Abad, Partner at Livingstone, commented: “It has been a pleasure for us to advise the Sancho family on such an important step in the company’s history. With this deal, Madremia will benefit from the support of a top-tier industrial group.”
Joan Costa, Associate at Livingstone, added: “Our team was deeply involved in this project, and we are very pleased to have found a buyer outside the usual pool of investors already active in the market.”
With this transaction, Livingstone strengthens its position as a leading advisor in the agribusiness sector, following previous deals such as the merger of Frutas Tono and Guillem Export — now Grupo Deterra — and the sale of V.Ros to Iberian Premium Fruits (IPF). In this transaction, Livingstone acted as exclusive financial advisor to Madremia, while Garrigues provided legal advice to the buyer.
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