KPMG’s Corporate Finance M&A team has advised Adam Foods on the acquisition of the assets of the Biscoland cookie division, owned by the Moroccan group Groupe Holmarcom.

With this transaction, Adam Foods, a family-owned food group and owner of brands such as Cuétara, Artiach, and Panrico, strengthens its international expansion strategy and consolidates its presence in North Africa. The acquisition of Biscoland will enable the group to accelerate its growth in the region and expand its product offering within the cookie segment.

The transaction reflects Adam Foods’ commitment to consolidating its leadership in strategic markets and diversifying its international presence, in line with its long-term sustainable growth plan

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