A new addition to Axon’s Italian portfolio: the Growth Equity fund specializing in investments in innovative companies is a Co-Lead Investor, along with the Italian fund BlackSheep and the Azimut Digitech Fund, under the advisory of FNDX, and Azimut Eltif – Venture Capital – ALIcrowd III of Azimut, in Kleecks’ €6.5 million round. Kleecks is an Italian startup that has developed a cutting-edge enterprise SaaS platform for optimizing website performance, helping maximize customer engagement. Kleecks already boasts an excellent track record and successful case studies, having worked alongside leading international brands, particularly in the luxury and fashion sectors, to optimize their digital channels.
With this investment, BlackSheep, Axon, and Azimut’s VC funds will support Kleecks in further developing its platform, consolidating its presence in target markets, and expanding into new business opportunities. Thanks to the funds’ established expertise in the software, marketing, and advertising sectors, as well as their managerial skills and international network, will actively contribute to implementing Kleecks’ growth plan, ensuring a rapid, solid, and strategic development.
With offices in London and Milan, Kleecks serves clients worldwide and has achieved excellent results in competitive markets such as the UK, France, the United States, and Japan. The platform handles significant volumes, managing over €1.5 billion in transactions for its clients and serving more than 8 million daily users.
Kleecks has developed an innovative platform based on advanced artificial intelligence and machine learning technologies, designed to optimize website and e-commerce performance without requiring back-end modifications. The platform operates directly on the front-end, enhancing critical aspects such as SEO, accessibility, site speed, and user experience. Through continuous 24/7 analysis in 50 languages, Kleecks constantly monitors competitors’ strategies, with a particular focus on keyword strategy, enabling brands to close any competitive gaps. The platform operates on the front-end, generating digital assets and providing data and insights to optimize content and performance. This ensures better search engine indexing, increased organic traffic, and higher conversion rates.Kleecks, which currently has around 30 employees, has shown year-over-year growth of over 70%, thanks to stable partnerships with more than 100 brands, including prominent international companies like Fendi, Bulgari (Luxury), Western Union (Finance), Gabel (Retail), Poliform, and Natuzzi (Design), among others.
Marco Bezzi, CEO and Founder of Kleecks: We are excited to continue our ambitious growth journey with the support of new strategic partners, including Axon and BlackSheep, with whom we share values and goals. This investment not only validates Kleecks’ value but also strengthens our belief that we can make a significant impact in the market. We are confident that together we will take Kleecks to a new level, reaching new markets and business opportunities, enabling us to offer increasingly effective solutions and positioning ourselves as a true game changer in the market
Francesco Terraneo, Head of Italy at Axon Partners Group stated: We are excited to announce our partnership with BlackSheep in the investment in Kleecks. We firmly believe that Kleecks has an exceptional future ahead, driven by an outstanding team. The international collaboration between the funds will support the company in further expanding its reach and positioning itself as a leading international player in the industry.
about Axon Partners Group:
Axon is a global company focused on technology and innovation with a two-dimensional approach: technology investments and strategic consulting. through its growth equity strategy, axon has developed a strong expertise in backing innovative companies led by outstanding entrepreneurs on a european scale. circa 90 seasoned professionals covering europe, americas and mena. listed in the madrid stock exchange [bme: apg] since 2022.
About Kleecks:
kleecks is a next-generation cloud-based saas platform in the martech sector, designed to empower companies with advanced tools for seo optimization, conversion rate improvement, and website performance enhancement. kleecks' mission is to increase revenue from online channels, streamline processes, reduce costs, and accelerate time to market. experiencing strong international growth, the kleecks team consists of professionals with extensive experience in digital marketing and e-commerce technology, with proven success across various sectors in europe.
About Blacksheep Madtech Fund:
Blacksheep Madtech Fund is europe's first vertical venture capital fund, managed by eureka! venture sgr, focused on investments in technologies related to the marketing and advertising industry. it is led by umberto bottesini, sandro moretti, marco caradonna and giovanni strocchi, a team of entrepreneurs and managers who have held leading roles in the digital marketing sector in europe, with a background of proven experience and expertise. the management team is also an investor in the fund. specifically, blacksheep invests in technology companies active in big data, robotic process automation, artificial intelligence and related b2b applications for marketing and advertising.
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