Kfund leads $45 million funding round in Amenitiz

Catalan hotel-tech platform Amenitiz has raised $45 million (around €39 million) to launch new features, deepen its integration of artificial intelligence (AI), and accelerate its expansion into new markets.

The round was led by Spanish firm Kfund through Leadwind, the fund it uses to invest in companies entering aggressive growth phases. It also saw participation from U.S. hospitality investor Thayer Ventures and UK-based Columbia Lake Partners. In addition, existing investors —including Eight Roads, Point9, Otium, Backed, and Chalfen Ventures— have all reinvested, following their participation in Amenitiz’s €27 million funding round in 2022. This new capital injection includes both venture funding and credit facilities.

Amenitiz provides a comprehensive management platform tailored to independent hotels, which represent nearly 80% of Europe’s hospitality market. “My parents run a hotel, so I know firsthand how hard it is for independent hoteliers to compete without the right tools,” says Alexandre Guinefolleau, co-founder and CEO of Amenitiz.

A significant portion of the new funding will be used to apply AI technologies aimed at uncovering new revenue opportunities and automating daily operations as much as possible.

Since its previous funding round, Amenitiz has grown from 4,000 to over 15,000 hotel clients. The company reports having closed 2024 with €15.2 million in turnover, representing 70% year-on-year growth. In total, hotels using the Amenitiz platform have processed over €3 billion in bookings over the past 18 months.

From a family hotel to a global mission

The story of Amenitiz didn’t begin in a startup hub. It began in the early 2000s, in the Swiss Alps, when the parents of its founder became owners of a small hotel in Verbier. They took pride in their work. Every guest counted, and every stay was built on care and effort. But the hotel was completely offline, with reservations in notebooks, invoices handwritten, and payments handled manually.

When the family decided to modernise it, the future founder of Amenitiz saw just how broken the technology landscape was. Every system was complex, disconnected, and built for chains — and in most cases, completely outdated. Nothing was made for people like his parents. It took months to implement basic tools, and none of it made their lives easier.

That experience stayed with him. He saw how much time, money, and energy were being lost, not because hoteliers lacked talent or ambition, but because they didn’t have the right tools. Years later, that realisation inspired him to build Amenitiz — a platform purposely built to help independent hoteliers thrive.

Building the future of independent hospitality

When Amenitiz raised its €25M Series A in 2022, it was already powering 4,000 hoteliers across Europe. Today, more than 15,000 use Amenitiz every day, and demand has only accelerated since COVID, as more hoteliers realise that managing a hotel without the right system is like juggling in the dark — you can keep things moving, but not for long.

Beyond customer growth, what excites the team most is the platform they are building. Over the past three years, much of their focus has gone into creating products that are true revenue drivers for their hoteliers — tools that help them grow faster and run their businesses more efficiently.

They launched Amenitiz PriceAdvisor, one of the first revenue management systems built specifically for smaller properties — in a segment where fewer than 10 percent of hoteliers were using RMS software, leaving a lot of money on the table. On average, PriceAdvisor helps hoteliers grow revenue by 20 percent, and some see up to 40 percent. More than half of Amenitiz’s customers have already adopted it, proving that when technology is made accessible, hoteliers adopt it quickly.

Then came Amenitiz Boost — a tool that helps hoteliers leverage Google Hotel Ads and metasearch to increase visibility and attract more direct bookings. Built on the same philosophy, it allows hoteliers to launch campaigns in a single click and pay only for reservations, not clicks. The results have been impressive, with some customers more than doubling their direct reservations in just a few weeks.

Together, these products capture what Amenitiz stands for. For years, powerful technology was reserved for large hotel chains because it was expensive, complex, and required a team to run. Amenitiz is changing that — building technology that any hotelier can use easily, designed to help them compete, grow revenue, and spend more time on what truly matters: their guests.

What this round means for Amenitiz and its hoteliers

This $45M Series B marks the next step in Amenitiz’s journey. It provides the resources to double down on what works, accelerate product development, and continue building the platform that thousands of hoteliers rely on every day.

While powering 15,000 properties already makes Amenitiz the largest independent-driven platform in Europe, it still represents only a small share of the hundreds of thousands of hoteliers who continue to rely on outdated tools built in another era. The company’s focus remains on them — the independent hoteliers who deserve access to modern technology that truly empowers their businesses.

This investment will help strengthen Amenitiz’s presence across Europe and advance the platform to automate more daily operations, from distribution and procurement to pricing and marketing. The goal is simple: help hoteliers save time, earn more, and focus on their guests instead of administrative work.

Amenitiz is being built to be the growth partner every independent hotelier can rely on — a platform that not only simplifies how they run their business today but also prepares them for the next big transformation reshaping the industry.

Getting independent hoteliers ready for the next revolution

The last major revolution in hospitality began in the early 2000s, when bookings moved online and the first OTAs were born. It changed everything. But most independent hoteliers missed that moment. Chains were the first to adapt — they had the systems, budgets, and teams to master digital early. Independents didn’t.

When Amenitiz was founded in 2017, many hotels still lacked proper websites, or if they had one, it couldn’t process direct bookings. Some had no PMS at all, and most of those that did weren’t cloud-based. That technological gap made independents heavily dependent on OTAs, who dominated distribution simply because they played the digital game better.

Now, a new revolution is here: AI. And this time, things will be different.

AI will reshape everything — how people plan and book trips, how hotels communicate with guests, and how hoteliers automate their daily work. With the right infrastructure in place, it will feel like having superpowers. Imagine an AI agent that not only identifies a hotel’s best guests as coming from Germany but also translates the website into German and launches a marketing campaign for that market in just a few clicks. That is the future Amenitiz is building for independent hoteliers — one where technology works quietly in the background to drive demand directly to them.

The biggest change will come in distribution. According to a recent study by Propellic, when travellers use AI mode to search and book accommodation, 80 percent of bookings go directly to the operator, while only 13 percent go through OTAs. If AI can access all the world’s data and book anywhere, it will choose the best deal — and the best deal is almost always direct.

AI has the power to redefine hospitality at every level, and this could completely rebalance the industry — a shift not seen in decades.

With this new funding, Amenitiz’s mission is clear: to put the power of AI in the hands of every independent hotelier in Europe, ensuring that this time, they are the true winners of this revolution.

Now more than ever, the future belongs to the independents.