IKEI and Octantis, a technology and innovation consultancy part of the Tecnalia Group, have formalized a strategic alliance named Ibrion. The initiative aims to support organizations in their transformation processes toward high-value propositions based on business knowledge and technology.

In a global environment where cost-based competitiveness is limited—particularly in Europe and the Basque Country—sustainable differentiation is achieved through strategically market-oriented technological development. Ibrion combines the technological and innovation capabilities provided by Octantis with IKEI’s expertise in business strategy and M&A, as well as each client’s sector knowledge, thereby increasing the likelihood of success in creating differentiated, high-value business propositions and converting technological development into business growth.

The alliance supports companies in identifying and prioritizing high-potential opportunities, assessing both technical feasibility and market fit. From there, two parallel tracks are developed: the technological track—defining roadmaps that may include pilots, prototypes, and industrialization—and the business track—analyzing demand, competition, and go-to-market strategy, including business models and potential corporate transactions (M&A).

Ibrion is aimed at organizations with growth ambitions, diversification goals, or competitive repositioning strategies that consider technological innovation a strategic priority. Its modular and flexible approach allows support to be tailored to the pace and needs of each company.

Through Ibrion, IKEI and Octantis reinforce their commitment to fostering business initiatives that generate sustainable differentiation and new growth opportunities in sectors such as advanced manufacturing, energy transition, sustainable mobility, industrial digitalization, and the circular economy

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