BBVA has launched a new Multi Family Office service in Spain for ultra-high-net-worth clients, with the aim of providing comprehensive, independent and multigenerational support in the management of their wealth. The model enables families to organise their assets, consolidate their wealth information and establish a long-term strategy based on strong governance, efficient planning and expert coordination of their advisers.
The new Multi Family Office is led by César Solera and has been designed around a wealth architecture that combines a multi-custodian operating model, a holistic view of clients' assets and access to BBVA's distinctive capabilities. At launch, the unit is staffed by a team of ten highly specialised professionals dedicated to delivering a tailored, high-value service.
To develop this model, BBVA has established a dedicated, non-regulated company that is wholly owned by the Group. This structure allows the service to operate without commercial or operational constraints, reinforcing the independence of its advice and placing clients at the centre of every decision.
"The new Multi Family Office has been launched in Spain with the ambition of becoming the benchmark service for clients seeking a more comprehensive relationship with their wealth. Its key differentiator is its operational and commercial independence. By operating as a separate company with its own identity and functional autonomy, it ensures advice free from corporate bias and focused on neutrality," said César Solera, Head of BBVA's Multi Family Office in Spain.
The company acts as a single coordination point for clients with complex wealth structures, integrating oversight of financial and non-financial assets, investment vehicles, real estate holdings, corporate structures, international assets and family projects. This approach is designed to support strategic decision-making, reduce fragmentation in wealth management and guide families through key milestones such as liquidity events, diversification processes, market cycle changes and generational succession.
"With this new initiative, BBVA further strengthens its position in Spain's ultra-high-net-worth segment and responds to the evolution of private banking towards more holistic models, where clients increasingly demand an integrated view of their wealth and greater coordination across all its components," said Fernando Ruíz, Head of Private Banking and Personal Banking at BBVA in Spain.
Open architecture and independence
The service's multi-custodian operating model and open architecture allow clients to consolidate wealth information regardless of the financial institutions they work with. This provides a unified and transparent view of their wealth, offering a clearer understanding of risks, costs, diversification and investment opportunities.
Clients also benefit from the support of a multidisciplinary team with cross-functional expertise, providing personalised advice tailored to each family's specific circumstances and objectives. With a long-term relationship at its core, the company acts as an extension of the client, becoming a trusted strategic partner that delivers continuity, confidence and alignment across generations.
Its independent approach also means that advice extends well beyond financial product selection, focusing instead on bringing structure, strategic direction and coordination to the client's overall wealth. The objective is to preserve and grow wealth over the long term while protecting it against inflation, market volatility and the effects of inadequate planning.
A value proposition built around four pillars
BBVA supports the new service through its international footprint, technological leadership and extensive experience in wealth management. The Multi Family Office value proposition is structured around four pillars designed to address every dimension of clients' wealth through specialised services and expertise.
The first pillar is investment strategy, helping families define investment frameworks and allocate assets across public markets, private markets and real assets.
The second is wealth planning, enabling the consolidation of all client assets, a comprehensive wealth assessment and the design of a long-term roadmap covering wealth structures, tax planning, succession planning and long-term objectives. This process is supported by monitoring tools and scenario analysis, with particular emphasis on preserving wealth across generations.
It also encompasses real estate strategy, including the analysis and management of property assets, as well as access to off-market opportunities, international investments and alternative assets. This dimension is particularly relevant for families whose non-financial assets represent a significant share of their overall wealth.
The third pillar is governance and legacy, supporting generational transition processes and preparing future heirs to assume responsibility for family wealth.
The fourth is purpose and lifestyle, incorporating areas such as philanthropy, art collection management and other specialist services related to family wealth.
The model is complemented by additional financial services, including financing and debt structuring, insurance and protection solutions, and coordinated access to both internal and external specialists according to each client's specific needs.
Spain is the launch market for a model that was conceived from the outset to address the needs of clients across BBVA Group's international footprint. Developed jointly by BBVA Global Wealth and the Spain team, the project has been designed with a roadmap for international expansion.
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