Founded by David Zafra (formerly of Tuenti and Hawkers) and Sergio Espeja (formerly of JobandTalent), HeyDiga emerges as the first platform in Spain to apply generative AI to voice agents that can manage the data from each customer interaction, identify patterns, propose new use cases, and unlock further automation opportunities — turning communication into a continuous source of efficiency and business growth.
Barely a few months old, HeyDiga already has more than 80 clients in Spain and agreements with major corporate groups in sectors such as automotive, hospitality, and hairdressing. Its strong market traction and scalability potential are reflected in its investors and partners, which include Felipe Navío and Juan Urdiales (founders of JobandTalent), Borja Suárez and Alfonso Núñez (partners at Ernst & Young), Alberto Velarde (founder of east crema), Carlos Fernández (COO of Docplanner), and Josep Navajo (founding partner at leading tech law firm Delvy), along with venture capital firm KFund.
In a market where nearly every new development seems to involve AI, HeyDiga truly stands out by adding an intelligence layer to business communication. “It’s not presented as a piece of software or a tool, but as a virtual person who answers a customer’s call. It’s a product with a minimal interface, operable through typical business channels like phone or WhatsApp, where each interaction is not only resolved but also analyzed, transformed into actionable data, and opens the door to new automations,” explained Zafra.
The concept of a ‘virtual person’ is precisely HeyDiga’s strongest differentiator — and what, according to its founders, will allow it to access a vast and still largely undigitized market, one that often rejects complex software solutions.
Among the major corporate clients working with HeyDiga are east crema, which operates 20 coffee shops, as well as some of the largest beauty groups in Europe, with hundreds of salons across the continent.
According to co-founder Sergio Espeja, “the reception and traction we’re seeing just one month after launching the service have been spectacular. The highly customized integration of our AI to solve each client’s specific problem makes their experience not only outstanding but also generates returns on investment (ROI) of up to x20. This is a very promising starting point, especially considering that our technology will continue improving itself, achieving even greater performance.”
In line with this, the company’s short-term goals include international expansion and further development of its go-to-market strategy targeting the long tail of SMEs, a massive and still highly undigitized market.
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