JHK T-Shirt, a company specialized in the design, production, and commercialization of basic garments for everyday use and customization, begins a new phase following the entry of GPF Partners into its capital, aiming to give the project a fresh boost and strengthen its market positioning.
Founded in 2002 by Jacinto Cervera Bernaldo de Quirós and headquartered in Fuenlabrada (Madrid), JHK has a product portfolio that includes over 10,000 SKUs, a strategy focused on offering high quality at competitive prices, reliable and fast deliveries, and excellent after-sales service to its base of more than 9,000 customers worldwide. The company has experienced exponential growth in recent years, surpassing €100 million in revenue and selling over 65% of its garments outside Spain.
In the last year, JHK T-Shirt sold more than 40 million garments in over 12 countries worldwide. These results stem from consistent double-digit organic growth, mainly supported by the international business and a successful collaboration model with distributors, with whom the company maintains relationships of over 15 years.
JHK operates under a flexible and low-capital-intensive logistics business model, sourcing garments from international manufacturers, most of whom work exclusively with the company. These garments are transported to the company’s facilities at strategic locations across Spain, totaling more than 30,000 square meters, where they are stored for order preparation. Thanks to an innovative proprietary logistics technology system, JHK is capable of efficiently packing and preparing over 100,000 shipments per day.
The B2B basic garments sector is highly professionalized, offering basic garments at competitive costs to a diverse range of businesses in industries such as tourism, education, and corporate and sports events. Clients include, among others, marketing agencies, print shops, souvenir stores, or distributors of sports and corporate apparel such as uniforms.
The European market is valued at over €2 billion, with long-term positive trends supported by tourism, an increase in experiential activities such as travel, live events, and tourist activities, and higher investment from private companies in corporate image. All of this points to a sustained 10% annual growth over the coming years, reaching more than €3 billion by 2028.
With GPF Partners entering JHK T-Shirt’s capital, the company aims to continue its internationalization process and explore potential complementary acquisitions to consolidate its leadership position. Its founder, Jacinto Cervera, will remain a significant minority shareholder and continue to be involved with the company as a board member.
Photo. Aerial view of the Robotic Distribution System, JHK’s logistics robot installed in its central warehouse in Madrid.
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