East Crema Coffee, one of Spain's fastest-growing specialty coffee brands, has announced the launch of an equity crowdfunding campaign through SEGO Venture, the equity crowdfunding division of SEGOFINANCE Group, an alternative investment platform with more than 15 years of experience. The campaign forms part of the company's €3.5 million funding round, which will finance its national and international expansion plans.
The crowdfunding campaign, launched through SEGO Venture, will enable customers, brand supporters, and retail investors to become shareholders in the company and participate in the next stage of growth of a brand that, in just five years, has expanded from a single café in Madrid to a network of 21 Coffee Houses across seven Spanish cities: Madrid, Barcelona, Valencia, Bilbao, San Sebastián, Seville, and Zaragoza.
From a Single Café Opened During the Pandemic to One of Spain's Most Promising Specialty Coffee Brands
East Crema Coffee was founded in Madrid in October 2020 with a clear mission: to elevate specialty coffee culture in Spain and make it accessible to a new generation of consumers. Founder and CEO Alberto Velarde identified a clear market opportunity after observing the evolution of specialty coffee in countries such as Japan, the United Kingdom, Australia, and the United States. While coffee had become a cultural and aspirational experience in many of the world's leading cities, Spain remained several years behind the trend.
Five years later, East Crema Coffee has established itself as one of the country's leading emerging specialty coffee brands, increasing its revenue by more than 260 times, from €14,959 in 2020 to nearly €4 million in 2025. Today, the company employs more than 124 people, has built a community of over 50,000 members through its East Crema Lovers Club, maintains a database of more than 60,000 users, and boasts a customer repeat rate of 73%—figures rarely seen in the foodservice industry.
Crowdfunding to Fuel the Next Phase of Growth
The crowdfunding campaign is part of a broader €3.5 million fundraising round designed to finance the company's next stage of expansion. The proceeds will primarily be invested in opening new Coffee Houses, including flagship locations in strategic cities, expanding the capacity of its in-house coffee roastery, and further developing its proprietary technology ecosystem.
East Crema Coffee's strategic plan targets the operation of 60 Coffee Houses by 2029, the launch of its international expansion in France in 2027, and annual revenues exceeding €28 million by the end of the plan. The fundraising round is supported by existing shareholders, who have confirmed their intention to participate, while discussions with private investors and specialist investment funds are already at an advanced stage.
From Customers to Shareholders
One of the campaign's main objectives is to allow East Crema Coffee's community to play an active role in the company's future. To achieve this, the company has created East Crema Owner, an exclusive shareholder community offering permanent benefits, priority access to new product launches, investor-only coffees and events, private experiences, and exclusive perks both in-store, through the mobile app, and in the online shop.
"Over the past few years, we've built an incredible community around East Crema Coffee. Thousands of people have supported us since our very first location, and now we want to give them the opportunity to become part of our story as shareholders. We believe the great brands of the future are built together with their communities, and this crowdfunding campaign is our way of making that vision a reality," said Alberto Velarde, Founder and CEO of East Crema Coffee.
More Than a Coffee Shop Chain
Unlike traditional coffee shop operators, East Crema Coffee has developed an integrated ecosystem combining physical retail, its own coffee roastery, e-commerce, wholesale distribution, Ready-to-Drink (RTD) products, specialised training, and proprietary technology.
The company has built its own mobile application, customer loyalty tools, operating systems, management solutions, and AI-powered analytics platforms, allowing it to control much of its value chain while optimising the performance of every new opening. The brand has also established itself as a premium lifestyle reference through collaborations with organisations and companies including Mercedes-Benz Fashion Week Madrid, El Corte Inglés, Sánchez Romero, New Balance, Aristocrazy, and Lilly.
A Market with Significant Growth Potential
Specialty coffee has become one of the fastest-growing categories within the global food and beverage industry. While markets such as the United States, the United Kingdom, and Australia already enjoy high levels of penetration, Spain remains at an early stage of development, creating significant opportunities for companies capable of leading the category.
East Crema Coffee believes this shift in consumer behaviour is being driven by demand for higher-quality products, greater traceability, sustainability, design, and experiences aligned with consumers' values. In 2026, the company obtained B Corp Certification, reinforcing its commitment to sustainability, fair trade, and creating positive social and environmental impact.
How to Participate
The crowdfunding campaign is now live on SEGO Venture. Investors can learn more about the opportunity and register through the campaign page.
About East Crema Coffee
Founded in Madrid in 2020, East Crema Coffee is a Spanish specialty coffee company currently operating 21 Coffee Houses across seven Spanish cities. The company has developed an integrated business model combining cafés, its own coffee roastery, proprietary technology, retail, e-commerce, specialised training, and B2B distribution. East Crema Coffee is B Corp certified and aims to operate 60 Coffee Houses by 2029.
About SEGO Venture
SEGO Venture is an alternative investment platform with more than 15 years of experience, regulated by the Spanish National Securities Market Commission (CNMV). It specialises in connecting retail and professional investors with high-growth companies, providing thousands of investors with access to innovative investment opportunities through its equity crowdfunding platform.
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