Cemex Ventures, Cemex’s corporate venture capital (CVC) and open innovation unit, announced today that it has executed an investment agreement with OPTIMITIVE, a Spanish company that provides high-tech solutions through advanced analytics & artificial intelligence (AI) to optimize efficiency and sustainability in processes within energy-intensive industries.
Founded in 2008, OPTIMITIVE has developed proprietary artificial intelligence software to enhance efficiency across heavy industries. It offers advanced solutions for process improvement, maintenance, and services, with a strong focus on the cement industry during the last years. The Spain-based company has developed one of the most far-reaching solutions on the market, featuring real-time and closed-loop process optimization—which means it can autonomously learn and adjust optimal set points in autopilot mode. Among its additional competitive advantages is its no-code visual design—which enables large-scale adoption without requiring specific AI expertise—and continuous operation—24 hours a day, 365 days a year. OPTIMITIVE is currently commercializing two main products: Optibat Studio – a tool for historical data analytics, modeling, and optimization used by process engineers – and Optibat RTO – a tool for real-time operation used by process operators.
"OPTIMITIVE has a robust customer base across a large number of sectors, making it an ideal partner that reinforces Cemex's commitment to transforming the industry through collaboration with breakthrough technologies," said Alfredo Carrato, Investment and Open Innovation at Cemex Ventures. "We are excited about this partnership with OPTIMITIVE, given the impressive results they have already achieved in Europe and the United States in projects to date with Cemex."
“Since our first engagement with Cemex some years ago, we have always been confident that our relationship would be long-lasting. "Now, thanks to their strong technological vision and commitment to reducing their carbon footprint, they have chosen to continue supporting OPTIMITIVE through this investment”, commented Fernando de la Prida, CEO at OPTIMITIVE. “This decision reflects the high level of satisfaction among our clients and the competitive advantages that OPTIBAT brings to their operations.”
Cemex seeks to scale OPTIMITIVE’s solution across its operations as part of its Digital Innovation in Motion ecosystem, with the goal of agile large-scale deployments in the near future. By integrating this groundbreaking solution, the construction giant aims to significantly reduce energy consumption at its production facilities while simultaneously increasing (production) efficiency by up to double digit percentage points. Energy efficiency plays a crucial role in reducing Cemex’s operational carbon footprint, in line with the Future in Action program to become a net-zero CO₂ company. This collaboration is a clear example of how cutting-edge technologies are transforming the building materials sector of the future.
About OPTIMITIVE
OPTIMITIVE delivers advanced technology solutions for operational optimization through Advanced Analytics and Artificial Intelligence. Their systems work in real-time, analyzing process data and recommending the most appropriate adjustments in each case to minimize energy consumption while improving production, quality, safety, and equipment health. OPTIMITIVE is rooted in Álava, Spain, and has expanded globally. They operate in the Americas, Europe, Africa and Asia, with over 10 years of experience in process industries. For more information, please visit: https://optimitive.com/
About Cemex Ventures
Launched in 2017, Cemex Ventures focuses on helping overcome the main challenges and capitalizing on the opportunity areas in the construction ecosystem through solutions that consider sustainability. Cemex Ventures has developed an open collaborative platform to lead the revolution of the construction industry, engaging startups, entrepreneurs, universities, and other stakeholders to tackle the challenges in the construction environment and shape the industry’s future. For more information on Cemex Ventures, please visit: www.cemexventures.com
About Cemex
Cemex is a global construction materials company that is building a better future through sustainable products and solutions. Cemex is committed to achieving carbon neutrality through relentless innovation and industry-leading research and development. Cemex is at the forefront of the circular economy in the construction value chain and is pioneering ways to increase the use of waste and residues as alternative raw materials and fuels in its operations with the help of new technologies. Cemex offers cement, ready-mix concrete, aggregates, and urbanization solutions in growing markets around the world, powered by a multinational workforce focused on providing a superior customer experience enabled by digital technologies. For more information, please visit: www.cemex.com
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