Carlyle has entered the fast lane of global sports. The firm has announced a new multi-year global partnership with Oracle Red Bull Racing, making Carlyle the team’s exclusive partner in the investment management industry and marking the first partnership between a Formula One team and a major global private markets firm.
Two Worlds, One Shared Drive
At first glance, private investing and Formula 1 may seem worlds apart. Yet both demand relentless precision, peak performance, and seamless teamwork. Victory often comes down to the smallest margins – whether on the track or in global financial markets.
This partnership unites two leaders at the forefront of their fields. Just as Oracle Red Bull Racing has set the pace in Formula 1 through innovation, discipline, and speed, Carlyle has built a global reputation for transforming businesses and creating lasting value for investors.
Connecting to a New Era of Access
Oracle Red Bull Racing is redefining fan engagement, expanding into new markets, and connecting with millions worldwide. At the same time, Carlyle is broadening access to private markets, opening opportunities once reserved for large institutions.
Together, Carlyle and Oracle Red Bull Racing will pursue technology and data-driven collaborations to spark new forms of engagement, reach wider audiences, and advance a shared ambition: making high-performance arenas—whether on the track or in investing—more accessible.
Where You’ll See Carlyle
Fans will spot Carlyle branding throughout the Formula 1 season, from the Oracle Red Bull Racing car to team kits, pit wall, and the garage environment. Beyond visibility, the partnership creates a powerful platform for Carlyle to connect with clients, partners, and communities globally.
A Shared Perspective
Carlyle CEO Harvey Schwartz put it best: “Our industry is undergoing an extraordinary transformation, fueled by greater access to private markets and growing interest from a new generation of investors. That same spirit of growth and inclusivity is reshaping Formula 1. This partnership unites two high-performing teams driven by innovation and excellence.”
Oracle Red Bull Racing CEO Laurent Mekies echoed the sentiment: “Both of our organizations are built on world-class talent, bold thinking, and a drive to perform at the highest level. We look forward to building a powerful partnership on and off the track.”
Looking Ahead
This collaboration underscores a growing intersection between high-performance sport and private capital. For Carlyle, it’s another step in broadening awareness of private markets through influential global platforms, while celebrating values we share with Oracle Red Bull Racing: performance, innovation, and a drive to win.
Learn more about Oracle Red Bull Racing.
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