GED Capital, a private equity group specialising in the lower/mid-market segment in Spain, has announced that it has changed its name and refreshed its brand image. The company will be renamed Buenavista Equity Partners and will have a new comprehensive visual identity. This evolution comes at a time of expansion for the company and will boost its positioning as a dynamic player in a competitive and global environment.
This rebranding is a reflection of Buenavista Equity Partners’ ongoing commitment to the highest standards of excellence and dedication, and an ambition to remain at the forefront of innovation in the industry. The new brand looks to the future to ensure the sustainable development and growth of the firm. Similarly, the Buenavista Equity Partners name will boost the brand in global environments, making it more recognisable and attractive to the international investor.
This rebranding is part of a process of growth and expansion of the firm. The renewal follows the recent capital increase of 25%, with the inclusion of Libertas7, Aligrupo and Vieria de Matas Capital (VMC) as new shareholders, while the partners of Buenavista Equity Partners increased their position, maintaining their majority in the capital.
Both milestones, the capital injection and the rebranding, will allow the company to take the leap to the next level and reinforce its leadership position in the Spanish lower/mid-market segment.
With these moves, the company seeks to scale up the size of the next funds of the current strategies, which will be raised in the coming months. Enrique Centelles Echeverría, Chairman of Buenavista Equity Partners, said: “The trust that investors and partners have placed in us is the driving force behind our expansion and growth. As we internationalise, we continue to prioritise trust as the core of our operations. Under the new Buenavista brand, we will continue to lead with integrity and professionalism, always with an eye on the future.”
The rebranding will promote a closer integration of all the group’s fund management firms, which will now be covered by the same umbrella under the Buenavista name. Thus, the strategies and funds will incorporate this denomination to their name: Private Equity funds will change the name GED to Buenavista, GED Infrastructure will be renamed Buenavista Infrastructure and GED Conexo will be called Buenavista Ventures.
At the management level, there will be no changes to the management structure, headed by Enrique Centelles Echeverría, as Chairman and Founding Partner; Enrique Centelles Satrústegui, Managing Partner of Private Equity; Victoriano López-Pinto, Managing Partner of Infrastructure; Joaquim Hierro Lopes, Managing Partner of Venture Capital; and Juan Puertas, CFO and Partner.
Founded in 1996 as GED Capital, the firm is a pioneering private equity manager in Spain, with a track record of solid and steady growth. Its chairman and founder, Enrique Centelles Echeverría, has been a visionary who participated in the beginnings of private equity in Spain in the late 1970s with the launch of SEFINNOVA, the first private Venture Capital company in this country.
In the last 10 years, Buenavista Equity Partners has quadrupled the assets under management, positioning itself as an ally for the development of small and medium-sized companies in our country.
The company’s purpose has always been to create a significant impact on the growth of its portfolio companies so that they become leaders in their respective industries, applying growth and sector consolidation strategies.
Buenavista Equity Partners Capital is an independent asset manager founded in 1996 that operates in the middle-market segment. It currently manages more than €1 billion through different Private Equity, Infrastructure and Venture Capital vehicles.
cloud technology axon
SEG is an independent manufacturer of medium-voltage protection relays...
