Bookline, the leading startup in Artificial Intelligence agents for restaurants, hotels, and campsites, has announced the closing of a €3.5 million Series A funding round, aimed at accelerating its international expansion in Southern Europe and Latin America, as well as driving the development of new products designed to enhance profitability in the hospitality industry.
The round was led by ICF Capital, together with Sabadell Venture Capital —the Venture Capital (VC) division of Banco Sabadell— and Faraday Venture Partners, who will contribute their extensive experience in supporting high-growth technology projects.
Bookline already has more than 1,700 clients in major European and Latin American markets. With this new injection of capital, the company will boost its international growth, with a special focus on strategic European markets such as the United Kingdom, Italy, France, Portugal, and other countries across the continent, as well as in Latin America, where Mexico, Colombia, and Chile are key priorities.
“With this funding round, we want to consolidate Bookline as the strategic partner of choice for hotels, restaurants, and mobility companies in Europe and Latin America. Our goal is to continue innovating to help our clients improve their profitability and leverage the opportunities that come from direct customer interaction,” said Joan Salvatella, founder of Bookline.
“Our investment in Bookline is based on two factors we especially value: a distinctive technology built on artificial intelligence and its direct application to a traditional sector of significant economic impact, hospitality. At ICF, we firmly believe that Bookline’s project can become a new example of international leadership emerging from the Catalan ecosystem, which we continue to support decisively and consistently,” highlighted Emilio Gómez, Head of Venture Capital at ICF.
“At Sabadell Venture Capital, we are backing Bookline as a disruptive technological solution, validated by leading clients, that substantially improves the operations of restaurants and hotels while elevating the customer experience,” said Raúl Rodríguez, Deputy General Manager of Banco Sabadell and Managing Director of BS Capital. He added that he “firmly believes in the potential of conversational artificial intelligence to transform low-digitalized sectors such as hospitality.”
“At Faraday Venture Partners, we are very proud to support Bookline in this new stage of growth. We have seen first-hand the strength and cohesion of its team in such a demanding digital environment as hospitality. Their ability to combine technological talent with a clear business vision makes them a unique player, capable of transforming the way restaurants engage with their customers,” added Olimpia Carabel, Investment Manager at Faraday.
In addition to international expansion, the funds will be allocated to hiring talent and further technological development, with a strong emphasis on artificial intelligence applied to hospitality, where the company seeks to reinvent telephone reservation management and enhance the relationship between businesses and their customers.
In 2024, Bookline managed over €100 million in telephone reservations for restaurants and more than €350 million in requests in the hotel sector, supported by a robust ecosystem of integrations with industry-leading booking engines and software.
Ángel Luis Díez, Chief Marketing Officer of the SIBUYA restaurant chain, noted that Bookline has been a turning point in reservation management. “The main improvement has been the efficiency of phone handling. Having an automated system that integrates with our platform, serves customers in real-time without human intervention, and directly assigns tables is a major step forward for us.” He also emphasized the dual benefit: “It saves time for the customer and for us, since we no longer have to stay on top of the phone and now have an additional, automated, and highly useful source of reservations.”
About Bookline
Bookline, founded by a team of artificial intelligence and hospitality specialists, has positioned itself as one of the standout emerging companies in the hospitality sector. The company currently has a team of more than 50 professionals, and its conversational agents have already handled more than 10 million user interactions—equivalent to 20% of Spain’s population—demonstrating the level of market penetration and adoption of its technology.
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