BlueSun, a leading company in the manufacturing and marketing of detergents and home care products, has announced the acquisition of 100% of the capital of fit GmbH, a German company well known for its leading brands such as Kuschelweich, fit, and MuM, and for its strong track record in innovation and sustainability.
This strategic and highly complementary transaction represents a decisive step in the Group’s long-term growth, strengthening its position as a European benchmark in the laundry detergent and household cleaning sectors, while also expanding its presence in the Kitchen and Personal Care categories.
Headquartered in Zittau, Germany, fit GmbH operates a state-of-the-art production facility spanning more than 200,000 m², which will be added to BlueSun’s existing manufacturing sites in Mataró (Barcelona) and Alcalá de Guadaíra (Seville). With this, the Group now operates three strategic industrial hubs in Europe, boosting its production and logistics capacity to serve over 40 international markets.
Germany, one of Europe’s largest consumer markets, thus becomes a key growth driver for BlueSun, which, following the acquisition, now has a workforce of nearly 1,000 professionals across its production sites and subsidiaries throughout the continent.
The acquisition is fully aligned with BlueSun’s strategic pillars:
With this transaction, BlueSun consolidates its position as one of the leading groups in the European sector, ready to face future challenges with a solid, distinctive, and sustainable value proposition.
About the transaction
The deal, closed in May 2025, has been financed through a combination of equity and sustainable external financing, underscoring BlueSun’s commitment to sustainability and the integration of ESG criteria into its corporate strategy.
The equity portion comes primarily from the continuation fund raised by PHI Industrial in February 2025 to continue supporting BlueSun’s organic and inorganic growth.
As for the external financing, it was structured through a syndicate of lenders, with Pricoa, CaixaBank, and Santander as lead partners, joined by other relevant players such as Muzinich, Artemid, Siemens, Eiffel, ING, and the German local bank DZ Bank. DLA provided legal counsel to the lenders.
BlueSun was advised by ING (financing), Deloitte (financial), EY (tax), Tribeca (legal), and Pérez-Llorca (legal/financing). The seller was advised by Houlihan Lokey (M&A process) and Hogan Lovells (legal).
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