BlueBull, the financial advisory firm specialized in advising technology-driven and high-growth businesses in M&A transactions, acted as the exclusive financial advisor to Paraty Tech’s shareholders on a strategic investment by Oakley Capital, a leading pan-European mid-market private equity firm. The transaction will enable Paraty Tech to accelerate its international expansion, strengthen its technology ecosystem and further consolidate its position as the reference booking engine and direct sales platform for hotels.
Founded in Malaga in 2012 by siblings Gina and Franz Matheis, Paraty is a cloud-native booking engine used by independent and mid-market hotels across Iberia, with a growing footprint in Latin America and the US. Paraty has achieved impressive revenue growth by taking market share from legacy providers and cross-selling its expanded portfolio of value-added services. Oakley will support Paraty’s team to accelerate international expansion and pursue strategic acquisitions in the fragmented Hotel Tech space to create a scaled leader with a broadened product offering.
BlueBull exclusively advised Paraty Tech throughout the process, assisting the founders in identifying the right strategic partner and executing a successful transaction that ensures the company’s next phase of growth.
"It was a real pleasure working with BlueBull on finding the right partner for growth. Their tech expertise, together with strong private equity relationships and strategic advice have been instrumental in achieving the best outcome for Paraty", declared Gina Matheis, Co-Founder & CEO
About Paraty Tech
Paraty Tech, headquartered in Málaga, is Spain’s leading booking engine provider for hotels. Its fully in-house platform drives direct sales and reduces reliance on OTAs, complemented by revenue management tools, advanced digital marketing services and Ring2Travel, its exclusive contact center.
Trusted by 1,500+ hotels in 40+ countries, Paraty delivers an average ~30% uplift in direct bookings, positioning itself as reference in hotel technology and a mission-critical partner for direct channel optimization.
Led by siblings Gina and Franz Matheis and backed by Oakley Capital, Paraty is powered by a growing team of 150+ professionals committed to innovation, client success and the company’s continued international expansion.
About Oakley Capital
Oakley Capital is a leading pan-European private equity firm investing in mid-market companies across the technology, consumer and education. the firm has raised over €12.7 billion across nine funds, backing more than 55 businesses, completing 250+ bolt-on acquisitions and investing across 11 countries
Oakley is recognized for its strong track record of partnering with founder-led businesses, supporting ambitious management teams to accelerate growth, expand internationally and pursue strategic M&A.
This investment adds to Oakley’s track record in Spain of backing high-growth, cloud-based platform businesses, including ERP provider Grupo Primavera, now part of Cegid Group, and legaltech leader vLex, recently agreed to be sold at a $1 billion valuation.
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