BlueBull, the financial advisory firm specialized in advising technology-driven and high-growth businesses in M&A transactions acted as financial advisor of Havas on the acquisition of CA Sports. Havas has acquired a majority stake in CA Sports, consolidating its position in Spain in the sports marketing segment.
Havas is one of the largest communication groups in the world, operating in over 100 countries with more than 23,000 employees. Havas provides comprehensive solutions in marketing, content, creativity, and media through its various verticals, which include media agencies, creative agencies, customer experience, business consulting, brand consulting, as well as communication services, public relations, partnerships, and sponsorships.
BlueBull has advised Havas on the acquisition of a majority stake in CA Sports. This transaction strengthens Havas’ presence in Spain and integrates the acquired company into Havas Play, a transmedia content accelerator specializing in connecting brands with their communities through their passions. Under the leadership of Cinto Ajram, CA Sports, now part of Havas Play, will leverage all the synergies and capabilities of Havas, scaling the company to the next level.
"It has been a pleasure working with BlueBull, given their extensive experience and capabilities in the sector, and we are very excited about the acquisition of CA Sports.", said Álvaro García, Havas Iberia CFO
CA Sports is a sports marketing agency specializing in the management of strategic sports sponsorship agreements and brand consultancy, as well as the activation and production of events and campaigns.
Led by Cinto Ajram, CA Sports has positioned itself as one of the leading agencies in the sector in Spain.
Currently, it has a solid base of over 40 clients, including top-tier players in sports such as football (FC Barcelona), motorsports (Hyundai), and sailing (America’s Cup).
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