BigBuy, a European tech platform specialized in wholesale e-commerce solutions, has welcomed Kaazar Capital as a financial partner. The transaction has been structured through Kaazar Strategic Investments Ltd., a co-investment vehicle managed by Kaazar Capital and led by its Managing Partner, José Gisbert.
Kaazar Capital has acquired a stake in BigBuy and joins the project with an active role in corporate governance, contributing to the definition of the company’s financial and growth strategy. The deal includes both capital and funding for expansion, as well as a comprehensive balance sheet optimization, including the refinancing of BigBuy’s debt under sustainability terms. This marks a new phase for BigBuy, focused on enhancing its technological offering, improving profitability, and exploring new opportunities for expansion and strategic partnerships.
A strategic and financial partner to boost BigBuy’s new phase
Kaazar Capital’s entry as an anchor investor also aims to facilitate the onboarding of new institutional funds through a structured co-investment model (“club deal”), a common practice in which a specialized lead investor acts as a guarantor of quality and robustness and structures the investment to enable the subsequent participation of other funds under competitive conditions.
José Gisbert, Managing Partner at Kaazar Capital, emphasized:
“We see in BigBuy a unique tech platform with proven scalability, ready to lead the B2B e-commerce sector in Europe. Our goal is to support the management team, contribute with advanced professional management standards, and provide international contacts and access to additional capital to accelerate their roadmap.”
Salvador Esteve, CEO and co-founder of BigBuy, stated:
“This alliance strengthens our position as a key player in the European digital ecosystem and validates the potential of our technology and operating model.”
BigBuy surpasses €115 million and consolidates its position in a dynamic and evolving market
In 2024, BigBuy reached €115 million in consolidated revenue, with 90% of sales generated outside Spain. Its all-in-one platform, designed to scale digital sales, integrates a catalog of over 400,000 SKUs, proprietary technology, global logistics, and after-sales services—enabling brands and retailers to operate in major e-commerce channels and over 250 European marketplaces.
Victor Amarnani, co-founder and CEO of the company, and winner of the 2024 Rei Jaume I Award for Entrepreneurship, underlined:
“Having Kaazar Capital on board is an endorsement of our business model and our vision for the future. This agreement allows us to scale with more focus and efficiency. We gain not just capital, but a partner who shares our mindset.”
Kaazar Capital is already working on structuring the institutional vehicle that will channel new capital contributions, continuing its co-investment strategy in companies with scalable business models, solid margins, and international ambitions—just as it did in April with its investment in the hotel sector through Cruz Hoteles.
About BigBuy
BigBuy is one of Europe’s leading e-commerce and dropshipping tech companies, combining technology, product, and international logistics as the core of its value proposition. With over 13 years of history, BigBuy offers a 360º tech solution to accelerate digital sales for brands, businesses, and entrepreneurs across various digital sales channels: e-commerce, marketplaces, social media, flash sales, and rewarding platforms.
About Kaazar Capital
Kaazar Capital is a UK-based family office specialized in structured co-investments, with strong links to British and Spanish private equity funds. Through its vehicle Kaazar Strategic Investments Ltd., it invests in high-growth-potential companies, supporting their development with institutional vision and strategic guidance.
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