Bewater Funds and other investors have invested in Pekata through a capital increase.
The round was led by Bewater Funds and will exceed half a million euros. Our investment was made through Bewater II FCRE.
Pekata operates in the sector of personalized Christmas hampers for companies, a market estimated at €400 million in Spain alone. It offers a differentiated technological solution that allows each employee to customize their hamper based on personal tastes, dietary restrictions, or nutritional values. We believe this represents a solid opportunity, given that:
- It operates in a large market — corporate Christmas hampers for employees. This market includes competitors focused on non-personalized offerings. The main players are Cestas Martí and Disber, each with revenues around €50 million, followed by El Corte Inglés with about €30 million. Furthermore, the company could expand its services to other types of corporate gifts or into other European markets.
- It has a competitive advantage — its software enables full individualization of hampers for each employee. It solves a real problem for clients: managing hundreds or thousands of hampers, often within a very short timeframe. It also improves employee satisfaction by allowing them to tailor their hampers to personal preferences or needs (allergies, specific tastes, nutritional values, veganism).
- The three founders have prior experience in creating and managing businesses, some of them within the same industry. The team is committed to the project, having completed the acquisition of the company a few months ago and invested their own funds in the transaction.
- The company shows solid traction: in 2024 it generated nearly €2 million in revenue and has more than 120 corporate clients, including La Caixa, Cinesa, IQVIA, Adevinta, and The Cocktail.
The founding team consists of:
- Sergio Blasco, CEO (Chief Executive Officer) of Reloting (acquired company), Executive MBA (EMBA) from IESE.
- Esteban Humet, co-founder of Naturitas, MBA from IESE.
- Roger Rafel, COO (Chief Operating Officer) of Naturitas, EMBA from IESE.
We would like to thank all three of them for allowing us to join them on this journey.
By Ramón Blanco
