t2ó ONE, a Spanish agency specialized in performance marketing and digital transformation, has announced the acquisition of Fly Me to the Moon, a creative agency renowned for its strategic and innovative approach. This transaction enables t2ó to expand its capabilities in the creative area, offering its clients a more holistic and integrated portfolio of services. It represents a strategic step in its ambition to deliver 360º solutions that combine performance, creativity, and technology.
For Fly Me to the Moon, the deal provides access to t2ó’s technological infrastructure and international presence, aiming to accelerate its growth. The combined group expects to reach an EBITDA of €20 million — a 33% increase — this year thanks to the synergies derived from this integration.
Target: Fly Me to the Moon
Founded in 2006 by Berta Corrochano and Germán Herráiz and headquartered in Madrid, Fly Me to the Moon specializes in developing brand strategies, creative content, and digital campaigns for leading companies in sectors such as hospitality, retail, FMCG, and financial services. Over the years, the agency has built a strong reputation for delivering high-impact, emotionally resonant campaigns that connect with consumers. Its operations are supported by a multidisciplinary team of more than 60 professionals. Among its key clients are Axa, Radisson Hotel Group, Kaiku, Mahou San Miguel, Samsung, BBVA, Barceló, and Amazon Prime Video.
Germán Herráiz, partner at Fly Me to the Moon, commented: “Joining forces with t2ó ONE allows us to strengthen our creative offering and leverage their technological infrastructure and international reach to continue growing.”
Investor: t2ó
Founded in 2004, t2ó ONE is an independent global marketing group positioned as a strategic digital marketing partner for major brands in sectors such as retail, tourism, banking, and healthcare. Headquartered in Madrid, with presence in Europe, the United States, and Latin America, t2ó ONE offers a full-funnel approach that combines talent, data, media, and technology to maximize clients’ marketing ROI.
Óscar Alonso, CEO and co-founder of t2ó, stated publicly that this deal “reinforces our integrated offering in a market that increasingly demands more creative solutions combined with activation and measurement.”
M&A advisors
Baker Tilly acted as exclusive financial advisor to Fly Me to the Moon and its shareholders in negotiations with the management team of t2ó ONE. Diego Gutiérrez, a partner specialized in the sector, led the team. Baker Tilly has a dedicated Tech M&A Advisory practice and has consistently ranked among the Top 3 in the mid & small tech market in Iberia.
Baker Tilly International’s corporate finance services include cross-border transaction advisory for clients operating in multiple locations. The Baker Tilly network spans more than 140 territories, with over 43,000 professionals working in more than 650 offices worldwide.
Baker Tilly International is a global network of professional business services firms specializing in advisory, consulting, audit, tax, and legal, accounting, labor, and management services for SMEs and multinational companies.
If, like t2ó ONE, you are interested in acquiring a company, our specialist advisors are ready to guide you through the entire transaction process to ensure success.
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