TradeInn, one of Europe’s largest e-commerce platforms for sporting goods, today announced two new appointments to its Board of Directors. Javier Pérez-Tenessa has been appointed Non-Executive Chairman and Jonathan Nielsen as Board Member. Both e-commerce veterans will invest in the company alongside Apollo Hybrid Value funds.
Pérez-Tenessa and Nielsen, who bring extensive experience in e-commerce and technology, will invest alongside funds managed by Apollo under its Hybrid Value franchise, which announced the acquisition of a stake in TradeInn in May 2025. Together, they will drive TradeInn’s strategic development, with the aim of becoming Europe’s leading online specialist in sporting goods, working closely with its CEO and founder, David Martin.
David Martin, CEO and founder of TradeInn, said:
“We are delighted to welcome Javier and Jonathan to the Board of Directors. As experienced entrepreneurs with highly relevant expertise, their support [together with Apollo] will be invaluable in TradeInn’s next phase of expansion.”
Javier Pérez-Tenessa commented:
“TradeInn has grown strongly under David’s leadership, becoming a leading sports e-commerce company in Europe. I am grateful to be part of TradeInn’s growth together with Jonathan and look forward to supporting the company’s expansion both in Europe and internationally.”
Javier Pérez-Tenessa brings more than 30 years of executive experience in global technology companies. He is the founder and former Chairman and CEO of eDreams ODIGEO, one of the world’s leading online travel companies. He is also a founding partner of 4Founders Capital, a venture capital firm focused on early-stage technology and SaaS companies. Pérez-Tenessa has served on the boards of Lastminute.com, Vueling Airlines and Healthy Poke. He began his career at Airbus and McKinsey after earning a degree in Aeronautical Engineering from the Polytechnic University of Madrid and an MBA from Stanford University.
Jonathan Nielsen brings two decades of experience successfully leading and advising large-scale technology companies. He previously served as CEO of Backcountry, a leading online retailer in the outdoor, cycling and motorsports markets in the United States and Europe. Nielsen also leads Big Cartel, a SaaS e-commerce platform focused on enabling artists and creators to sell their products. Previously, he worked at Piper Sandler and eBay and studied Finance at Brigham Young University.
Headquartered in Girona, Spain, TradeInn offers more than 3.5 million products from over 12,500 brands to customers in more than 190 countries. The company provides one of the broadest assortments of sporting goods and high-performance equipment across 18 specialized categories and has built a strong following among sports enthusiasts worldwide. In 2025, TradeInn reported revenues of €585 million and, as a truly international platform, generates approximately 85% of its sales outside Spain
Image: Javier Pérez-Tenessa
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