On February 20, 2025, Amadeus IT Group, S.A. completed the acquisition of Forward Data, S.L., a Spanish company specialized in data consultancy and technical analysis for the travel industry.
In this transaction, the financial and strategic advisory firm Accuracy provided vendor assistance services on the seller's side. The team was composed of Ignacio Lliso (Partner), Ignacio García (Senior Manager), Vasco Raimundo (Associate), and Han Ge Liu (Analyst).
The integration of Forward Data strengthens Amadeus’s technology offering in the travel sector by expanding its data analytics and intelligence capabilities. This enhancement aims to support better decision-making and optimize customer experience across the travel industry. The acquisition is part of Amadeus’s strategy to reinforce its global leadership through value-adding and innovation-driven acquisitions.
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