Crescenta, Spain’s first fully digital asset manager specializing in private capital fund investments, has launched a new advertising campaign aimed at positioning long-term investing as a key complement to investors’ portfolios in helping them achieve their long-term goals.
As part of the campaign, Crescenta has released a commercial starring Spanish actor Javier Rey, which will be broadcast on streaming platforms and outdoor media. The campaign is targeted at investors and qualified profiles, introducing the brand and its products along with its new tagline: “Invest the way you imagine.” This concept highlights the innovation Crescenta brings to the investment industry by making it digital and simpler, with a curated product selection that has drawn the interest of retail investors, professionals, and experienced family offices.
The claim invites investors to experience investing the way we all imagine it: easy, agile, enjoyable, aligned with their goals, and supported by all the necessary education and information to invest wisely and pursue their long-term ambitions—while being fully aware of both opportunities and risks.
According to Ramiro Iglesias, CEO of Crescenta:
"We’ve curated an attractive investment offering for high-net-worth individuals and institutional investors and digitized the entire investment process. This adds value and traceability for experienced investors and opens access to new qualified investors under Spanish regulations. Today, high-net-worth individuals, entrepreneurs, and families can access exclusive products that were previously hard to reach—such as private capital—with a long history and a selection of funds from managers with proven track records."
The campaign also places a strong emphasis on long-term thinking, encouraging investors to move away from a culture of immediacy and short-termism.
"The things that truly matter in life require planning and a long-term vision—like your career, your family, a relationship… so why not give your investments the same time? It’s important to align your financial goals with how your money works."
Crescenta’s mission, as the digital asset manager points out, is to improve the way people invest.
"To do that, we must avoid emotional spikes and momentary highs and focus instead on tangible investments that create value for ourselves and those around us—with a long-term horizon," Iglesias adds.
About Crescenta
Crescenta is a Sociedad Gestora de Instituciones de Inversión Colectiva (SGIIC) regulated by Spain’s CNMV (National Securities Market Commission). Founded by Eduardo Navarro and Ramiro Iglesias, the firm offers professional and retail investors digital access to top-tier national and international private equity growth, buyout, infrastructure, and real estate funds, among other strategies. Crescenta also provides extensive educational content on private capital investing through its platform "Aprende y Crece" (“Learn and Grow”), along with a digital advisory tool and banking integration for a faster and more secure subscription process.
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