SEGOFINANCE, a leading alternative investment company in Spain, presents a new analysis from the SEGOFINANCE Alternative Investment Barometer in Spain, examining investor behavior by gender within the retail investment ecosystem.
The analysis was prepared using SEGOFINANCE’s proprietary data and the activity recorded within its community of over 45,000 investors, providing an accurate and representative snapshot of real retail investor behavior in the alternative investment space in Spain.
The new analysis confirms that women now account for approximately 43% of investors, a figure significantly higher than the historical average for the financial sector, although their share of total invested volume remains lower. According to the SEGOFINANCE Barometer, women represent between 18% and 20% of total invested volume, compared to 80% for men. This difference does not reflect lower activity but rather a different approach to capital management.
In fact, the analysis shows that the average female investment ticket is 25–30% higher than the male counterpart, indicating that women execute fewer transactions of aggregated large volume, but with higher average amounts per investment. “That four out of ten investors are women confirms that alternative investment is consolidating as a real and accessible option for increasingly diverse profiles. The challenge now is to continue narrowing the volume gap and support more women in growing their investment activity,” explains Javier Villaseca, CEO of SEGOFINANCE.
Differences by Age and Investment Type
The weight of female investment varies significantly by age and product type. Among younger segments, women’s share of volume is between 15% and 20%, while in senior profiles—especially Generation X and baby boomers—their presence rises to 23–25% of invested volume.
By investment lines, Real Estate and Creative (audiovisual projects) are areas where female participation reaches its highest relative weight. In these verticals, women account for around 20–25% of invested volume, with a particularly strong presence among older profiles, reflecting growing interest in tangible assets and projects linked to the real economy.
Factoring emerges as the main entry point into alternative investment for both men and women. Although it concentrates the majority of total invested volume, female participation in this line is around 20%, in line with the general market average and supported by the use of automated investment tools.
Finally, Venture Capital remains the vertical with the widest gender gap. In this segment, women represent between 10% and 12% of invested volume, depending on age, highlighting a substantial growth opportunity and the potential to further boost female participation in startup and innovative project financing
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