The search fund Maruna Capital has completed its first acquisition with the purchase of 100% of Escuela Europea de Coaching (EEC), an institution founded in 2003 and considered one of the pioneers in the field of executive coaching in Spain. With this transaction, the firm begins a new stage aimed at driving the company’s growth and international expansion.
Javier Marroquín Ruiz-Navarro, CEO and founder of Maruna Capital, will assume leadership of the institution in this new phase. Marroquín has an international academic and professional background, having led projects focused on growth strategies and process optimization in Luxembourg, London, and New York.
The announcement of the change in ownership and leadership transition was made by Escuela Europea de Coaching (EEC) itself, a leading organization in the sector for more than 23 years. The move forms part of an operation designed to ensure continuity of the institution’s legacy while accelerating the project’s expansion and internationalization.
This new phase is framed within a clear strategy: to maintain the boutique and artisanal spirit—one of EEC’s defining hallmarks—while accelerating its international expansion to reach beyond its already strong client base, which includes companies within Spain’s IBEX 35 index.
“We are at a strategic moment for coaching and for the development of leaders and teams: we will take care of what makes EEC unique—its rigor, its closeness, and its boutique style—and from there drive its growth and international reach,” says Javier, who adds that he feels “proud to continue the work of such a brilliant team.”
Continuing the legacy while driving growth
Escuela Europea de Coaching has been led since its founding in Madrid in 2003 by its founders Eva López-Acevedo and Silvia Guarnieri, who will remain linked to the organization. They explain that they chose to move forward with this generational transition in order to expand EEC’s reach beyond its current environments.
In the words of Eva López-Acevedo, “we are convinced that Javier takes on our legacy with enthusiasm and with the goal of maximizing EEC’s potential for development.” Looking toward the future, Silvia Guarnieri also emphasizes that “what has been built is important, but even more important is what still remains to be built.”
The intention to grow and expand will soon be reflected in an initial project: bringing EEC’s flagship Executive Coaching Certification Program in a face-to-face format to the American continent—specifically to Miami, in the United States.
Today, EEC works with more than 170 corporate clients and has carried out close to 1,500 projects in 15 countries. The institution offers both training programs for individuals and consulting services for companies and organizations. In addition to its offices in Madrid, Barcelona, and Valencia, it has a presence in markets such as Argentina, Italy, and Andorra. The company generated revenues of around €5 million in its last fiscal year.
Maruna Capital is supported by more than ten institutional and individual investors from both national and international backgrounds, all with significant experience as investors and entrepreneurs in the search fund model. These include Kinderhook Partners, Novadvice Alternative Investments, Cabiedes Partners, and Novidam.
These partners will work closely with the management team on strategic decision-making, initially through the investment committee during the early phase and later through their participation on the board of directors.
Legal advisors to the transaction were Bufete Barrilero y Asociados and Baker McKenzie, while Baker Tilly and Deloitte acted as financial advisors
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