Kahoona, a pioneering company in artificial intelligence for online shopping experience personalization, has been awarded the prestigious “Best Business Prize” at the LVMH Innovation Award 2025, held during VivaTech in Paris. The award specifically recognizes Kahoona’s technology for its direct impact on commercial results after its successful collaboration with Dior, one of LVMH’s iconic Maisons.
The award highlights how Kahoona’s predictive, real-time platform has significantly enhanced Dior’s ability to personalize the digital shopping experience, delivering a hyper-personalized service unique to each user while fully safeguarding their privacy. Kahoona’s proprietary AI approach captures users’ digital body language — the subtle ways people interact with websites, such as scrolling, tapping, and clicking patterns — to predict user intent and purchasing behavior within moments of engagement. This enables accurate, cookie-free personalization of 100% of website traffic, including the 96% of visitors who remain anonymous.
Thanks to the impressive results achieved with Dior, LVMH is now partnering with Kahoona at the group level to roll out a technology infrastructure that will bring this advanced personalization to all the Maisons under the LVMH umbrella.
"This award is a clear reflection of our commitment to redefining how luxury brands engage digitally with their customers, delivering exceptional, real-time experiences while fully respecting their privacy," said Gal Rapoport, Co-Founder and CEO of Kahoona. "Working with the LVMH Group allows us to deploy innovative solutions that are shaping the future of luxury’s digital landscape."
Antoine Arnault, LVMH Group executive and son of Bernard Arnault, emphasized: "Kahoona has delivered impressive results in terms of business performance. Their solution not only greatly enhances the customer experience but also directly drives our business growth."
Kahoona was co-founded in 2021 by Gal Rapoport, former Head of Product at Amazon (NASDAQ: AMZN) and previously an engineer at Annapurna Labs, which Amazon acquired for over $350 million. Co-founder Alon Ashkenasi previously served as VP of Engineering at AppsFlyer (unicorn).
About Kahoona
Kahoona delivers AI solutions for real-time, hyper-precise personalization while fully respecting user privacy. Its proprietary, patented technology analyzes how users interact with websites, transforming digital body language into predictive intent signals. This enables brands to personalize each user’s experience — including anonymous visitors — ultimately increasing conversions, improving ROAS, and lowering customer acquisition costs.
Backed by leading investors like Cardumen Capital, Kahoona positions itself as a key strategic partner for global luxury and e-commerce brands looking to transform their digital interactions.
About Cardumen Capital
Led by Gil Gidron and founded by Gonzalo Martínez de Azagra and Igor de la Sota in 2018, Cardumen Capital is an alternative investment manager supervised by the CNMV and composed of a highly experienced investment team.
With over 14 years of experience investing in private markets, Cardumen Capital has established itself as a benchmark investor in high technology. With a presence in Europe, the Middle East, and Asia, the firm specializes in investing in companies and funds in private markets, driving innovation, disruptive technologies, and long-term value creation.
Cardumen Capital manages €300 million in assets, has an investment track record exceeding €400 million, and is backed by leading global investors, corporations, institutions, pension funds, and family offices.
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