The investment fund Inveready has invested €5 million in Experience Group, a Spanish company specialized in providing comprehensive operational services for global fashion and sports brands.
With a solid track record in Spain, Experience Group has positioned itself as a key strategic partner for international brands such as New Era, Vans, Clarks, and Columbia, directly managing their operations, distribution, and commercial strategies across the European market.
The investment, which will enable Experience Group’s international expansion, will double its operational capacity, support the development of new technology-driven efficiency solutions, and foster the integration of new brands into its portfolio, as well as its rollout into new European markets. The transaction is carried out through Inveready’s fourth Venture Debt vehicle, a leading alternative financing instrument providing debt-based funding to high-growth companies.
This vehicle, designed to minimize founder dilution, is complemented by Trainera, the investment vehicle of Banco Santander managed by Inveready, with a combined capacity of €100 million. The financing also benefits from the support of the European Union through the InvestEU Fund.
“Inveready’s entry represents a key boost to our growth strategy. It allows us to continue expanding our capabilities, incorporate new brands into our ecosystem, and strengthen our international presence,” said Nacho Puig, CEO of Experience Group. From Inveready, they highlight that the investment reflects their commitment to companies that combine a strong operational foundation with scalability and global projection.
“Experience Group has demonstrated a distinctive model focused on efficiency and delivering tangible value to major global brands, enabling them to operate their business models in a more scalable way,” noted Gerardo Redondo, Senior Director at Inveready. The alliance between Inveready and Experience Group promotes a more efficient and scalable operating model for the fashion and sports sectors, reinforcing the development of innovative solutions that serve leading global brands.
About Inveready
Inveready is a leading financial services firm specialized in Alternative Assets, Wealth Management, and Investment Funds. Founded in 2008 as a venture capital fund, Inveready has evolved into one of the most active investment firms for small and medium-sized enterprises in Spain, currently managing over €2.4 billion. The financial group organizes its services into three main business lines: Alternative Assets, which includes various direct investment strategies (Venture Capital, Life Sciences Venture Debt, Strategic Public Equity, Private Equity, and Infrastructure); Wealth Management, which advises clients across a range of high-value products and services; and Investment Funds, investing in small-cap equities with a value investing approach through its management company True Value.
With a team of 60 employees, Inveready is headquartered in San Sebastián, with offices in Barcelona and Madrid. The firm has been recognized as “Best Venture Capital Firm” by SpainCap in 2017 and “Best European Venture Debt Fund” by Preqin in 2023, among other awards.
About Experience Group
Experience Group is a strategic retail and distribution platform founded in 2013, specialized in the comprehensive management of international fashion and sports brands. With its corporate headquarters and logistics center in Madrid, and offices in Barcelona and Lisbon, the group has a team of over 400 professionals and a structure encompassing all operational areas: retail, wholesale, e-commerce, marketing, logistics, and customer service.
Experience Group works with global corporations such as New Era, Clarks, Vans, and Columbia, developing and operating their business models in Europe under licensing agreements. Its operational model is based on an integrated and scalable vision that combines local management with international standards of service and execution. This methodology enables brands to optimize resources, preserve their global identity, and adapt efficiently to the specificities of each European market.
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