GCO Ventures, the corporate venturing arm of GCO, has launched its third venture: Musky (www.Musky.es ) a startup focused on providing comprehensive coverage for pets. The digital platform aims to improve the well-being and quality of life of dogs and cats through insurance with a threefold approach: preventive health care, financial coverage of veterinary expenses caused by accidents or illnesses, and civil liability for damages caused to third parties.
In the event that the insured pet suffers an accident or falls ill, the startup offers reimbursement of 80% of veterinary expenses, up to €3,000 per year, including visits to the veterinarian chosen by the client, diagnostic tests, treatments (including oncology), care, and medication necessary to treat the accident or illness. Hospitalization or surgery, if required, are also covered by the policy. Complementary treatments, such as physiotherapy, chiropractic care, hydrotherapy, and behavioral therapy, are reimbursed at 80% of the cost as well.
The startup’s value proposition also includes preventive care for pets, reimbursing 100% of veterinarian-prescribed vaccines and the cost of the annual health check-up.
If the pet causes damage to third parties, Musky provides compensation for material or personal damages up to €150,000 per year, as well as coverage for legal defense and claims in civil liability proceedings.
Musky’s platform, accessible via its website and mobile app (available for iOS and Android), allows users to manage all their pet information, check policy details, and request reimbursements quickly and easily, which are credited to the client’s account within 72 hours.
Through this fully digitalized service approach, Musky insurance offers peace of mind by covering both expected and unexpected expenses related to pet care.
Additionally, the service includes personalized support from the Musky team, both during the policy enrollment process and afterward, to resolve any questions regarding coverage or policy use. This guidance ensures a clear, close, and tailored experience for each client.
Currently, it is estimated that Spain has 15.9 million dogs and cats (ANFAC), meaning that nearly half of households have a pet. According to GCO Ventures, the financial burden of pet care can be significant for pet owners, especially for unforeseen expenses, even though most owners absorb these costs due to the importance of pets in their lives. The OCU notes that the average annual cost of keeping a dog is €1,131, while for cats it is about €986 per year.
In this regard, Miquel Farré, Chief Revenue Officer of Musky, states that the startup “was created to support pet owners in caring for their pets, especially in a context where animal welfare is highly valued in our society.”
María José Álvarez, General Manager of GCO Ventures, adds: “With the launch of Musky, GCO Ventures deepens its commitment to promoting innovative companies that will make a difference in their sector, in this case a clearly growing industry like pet care.”
GCO Ventures was established in 2023 as GCO’s corporate venturing vehicle, supporting the Group’s long-term growth by identifying, building, and launching new businesses that respond to societal needs. The entity focuses on selecting projects in strategic areas for GCO that represent market opportunities to create new companies, such as housing and health.
Since its inception, GCO Ventures has launched three ventures offering innovative solutions that address societal needs in housing and pet care. The first venture was Adecua, a startup focused on adapting homes for the elderly according to their mobility and cognitive abilities. The second was Vivara, a startup offering secure and guaranteed rental housing to private landlords. The latest and most recent is Musky, which provides veterinary and civil liability coverage for pets.
cloud technology axon
Xcalibur Smart Mapping, recognised as the global leader in airborne...
