European Camping Group (ECG), a European leader in outdoor accommodation, has successfully completed the acquisition of Alannia, Spain’s largest operator of large-scale camping resorts. The deal enables ECG to expand into the Spanish market under the Alannia brand, adding a network of sites that offers more than 1,000 accommodation units and 1,600 pitches. Alannia’s resorts will join ECG’s portfolio, which spans 11 European countries and includes more than 450 destinations.
Alannia was founded in 1997 by Alicante-based Grupo Marjal, owned by the Fur and Gómez families. With the partnership of Corpfin Capital since 2018, the company experienced significant growth, quadrupling revenues and becoming the leading operator in the sector in Spain. Their investment in the development and expansion of the Alannia Resorts brand led to its shift into a modern, open-air hospitality proposition, offering an immersive, high-quality customer experience that has been recognised with a number of major national and European awards. The Alannia network has grown to five establishments, with three new resorts located on the Costa Dorada.
Sébastien Manceau and Philippe de Trémiolles, CEO and CFO of ECG, respectively, said: “The acquisition of Alannia strengthens ECG’s presence in Spain and highlights our real commitment to the Spanish market. We look forward to developing an attractive pipeline of new resorts in collaboration with the Alannia management team.
Fernando Garijo, CEO of Alannia, said: “The Alannia management team is very excited about this next chapter with ECG, with whom we share a common set of values and culture. I am confident that this partnership will enable Alannia to continue its successful growth journey, with the addition of ECG’s valuable experience and resources.”
Javier Fur, co-founder of Grupo Marjal, said: “Today’s announcement is a key milestone for Grupo Marjal and will support our continued growth across other business lines. Our strategy going forwards will focus on leveraging our expertise in high-potential business niches, with the aim of growing and reinforcing our organizational structure while continuing to drive innovation, job creation, and sustainable development for the benefit of all our stakeholders.”
Álvaro Olivares, Managing Partner at Corpfin Capital, said: “Alannia’s team has done an exceptional job in positioning the company as the national benchmark in the sector, through strong organic and inorganic growth, building a leading brand and quadrupling revenues. It has been a privilege to participate in this successful project alongside the Fur and Gómez families and the management team, and to contribute to the growth and professionalisation of a sector with significant potential in Spain.”
Grupo Marjal and Corpfin Capital were advised by KPMG, which acted as corporate finance, financial, legal, and tax due diligence adviser, and by Garrigues, which served as legal and tax counsel for the transaction. ECG was advised by Caixabank in corporate finance, Osborne Clark in legal and Ernst & Young in financial and tax due diligence.
About European Camping Group
Headquartered in Aix-en-Provence, ECG is a leading European player in the outdoor accommodation sector. In 2024, over 3 million clients have trusted ECG to host their holidays in one of the c. 50,000 mobile homes on more than 450 campsites across Europe. For more information: www.europeancampinggroup.com
About Grupo Marjal
Founded in 1979 by José Fur and Francisco Gómez, Grupo Marjal is a Spanish business platform specializing in the creation, development, and management of residential, tourist, and flex-living projects. The group integrates a fully professional structure with a unique family essence, enabling the development of successful brands. It is now one of the leading operators in real estate and accommodation along Spain’s Mediterranean coast.
About Corpfin Capital
Founded in 1990, Corpfin Capital is the longest-established independent private equity firm in the Spanish market, specialized in supporting and contributing to the expansion, consolidation and professionalization of mid-sized companies in Iberia. The firm has successfully managed six institutional funds totaling over €1.2 billion and has led 60 successful business projects across multiple sectors. Corpfin Capital is led by Álvaro Olivares, Alberto Curto, Fernando Trueba, and Gorka García.
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