The Spanish proptech Floorfy, specialized in digitizing the real estate sector through virtual tours, 3D floor plans, and artificial intelligence solutions, has announced the acquisition of the Italian startup Realistico. With this operation, the company takes a decisive step in its expansion strategy and positions itself as a leading player in Southern Europe.
Backed by investors such as Metraprop, Encomenda, Wayra, and Lanzame, Floorfy closed 2024 achieving profitability after surpassing its break-even point. In the midst of an expansion phase, the company is evaluating new acquisitions, with France as the next key market on its international roadmap. The integration of Realistico will strengthen its position in Italy, a market that will come to represent more than 20% of the scale-up’s revenue, compared to 65% still concentrated in Spain and the remainder from other countries such as the United States, Portugal, France, and Latin America.
“What is significant about this transaction is the strategic opportunity to reinforce our position in the Italian market by integrating a company that has been established for more than five years and shares the same vision and mission as Floorfy. For Realistico’s clients, it means access to more advanced technology and a broader product offering—a clear win-win since we began discussions at the start of the year,” explains Sergi Jiménez, founder and CEO of Floorfy.
The acquisition is accompanied by the launch of two strategic innovations. First, the Floorfy Gyro, the company’s first proprietary hardware: a device that turns any smartphone into a 360° camera to scan properties in 3D without the need for a dedicated 360° camera. With this development, Floorfy aims to democratize the creation of immersive real estate content and facilitate widespread adoption by industry professionals.
“With Floorfy Gyro, we take another step in our mission to democratize real estate digitization. Now any agent can transform their smartphone into a 360° camera and generate immersive content without costly equipment. Additionally, our new Home Staging module with generative AI opens up a wide range of possibilities to showcase properties in a more attractive and personalized way,” adds Jiménez.
Furthermore, Floorfy has obtained a patent for its automatic virtual tour reconstruction system based on SLAM technology, which allows scanning and generating a 3D model of any property faster, more accurately, and more accessibly than traditional solutions. Thanks to this advancement, real estate agents can digitize properties in minutes, optimizing their commercial processes and offering clients cutting-edge immersive experiences.
The company has also launched Floorfy Photo Studio, a pioneering Home Staging module with generative AI that allows professionals to digitally renovate, empty, or redecorate property photos in seconds. Agents can thus adapt each space to different decorative styles and buyer profiles, maximizing the appeal of each property and accelerating deal closures in an increasingly competitive market.
To ensure a complete experience, Floorfy maintains global strategic partnerships with leading 360° camera manufacturers such as Ricoh360 and Insta360, whose native integration within the platform guarantees the highest quality results in every digitalization.
Traction and international projection
Currently, more than 8,000 real estate agents use Floorfy’s SaaS platform daily to create virtual tours, 3D floor plans, and interactive videos for property marketing. Since its launch in Barcelona in 2018, the company has driven the digitalization of agencies, developers, and investment funds, bringing the real estate sector an experience similar to Google Street View, transforming property visits into a more efficient, 21st-century-adapted process.
With headquarters in Barcelona and local teams in Italy, the United Kingdom, the United States, Portugal, and Latin America, Floorfy is now accelerating its international growth with a focus on France, preparing its entry through new strategic acquisitions and a strengthened commercial structure.
“Italy now represents more than 20% of our business, and France will be the next major market on our roadmap. We aim to continue growing profitably by integrating new companies and reinforcing our local teams to establish Floorfy as the leading proptech in Southern Europe,” concludes the CEO.
About Floorfy
Founded in 2018 in Barcelona, Floorfy was born from the vision of bringing the Google Street View experience to real estate, reducing unnecessary physical visits and accelerating buying, selling, and rental processes.
Today, it offers multiple products and has an international presence in Italy, France, the United Kingdom, the United States, Portugal, and Latin America, with a growing team focused on innovation, scalability, and technological accessibility.
Photo: Jaime de Miguel, CEO and cofounder Floorfy.
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