n March 2026, at HLRE we reaffirmed our commitment to active asset management, sustainability, and innovation in retail. Throughout the month, we launched various initiatives, participated in international events, and carried out significant improvements in our shopping centers, aiming to stay aligned with our customers’ expectations and contribute to a more sustainable future. Below, we highlight the most important milestones from March.
HLRE Participates in MIPIM 2026
HLRE was a key participant at MIPIM 2026, with Vanessa Gelado, Chair of HLRE’s Board of Directors, representing the company. During the event, she highlighted our focus on the future of retail, covering topics such as active shopping center management and our asset diversification strategy. It was a key moment to share our vision for retail and sustainable investment opportunities.
Earth Hour 2026
HLRE once again joined Earth Hour on March 28, turning off the lights in its shopping centers and retail parks as a symbol of our commitment to sustainability and energy efficiency. This initiative reinforces our dedication to more responsible retail, integrating circular economy practices and raising environmental awareness across our operations.
World Responsible Consumption Day
On the occasion of World Responsible Consumption Day, HLRE emphasized its role in promoting more conscious and sustainable consumption habits. Key actions included the sustainable fashion initiative at Lagoh (Seville), where the exchange and donation of flamenco dresses and Holy Week robes were encouraged as part of our strategy to foster the circular economy.
Artificial Intelligence in Retail
HLRE continues to invest in technological innovation through the integration of artificial intelligence and predictive analytics in its operations. Through initiatives such as the Club de Disfrutones, we are using these tools to segment and better understand our customers’ habits, optimizing the customer experience and enhancing our active asset management.
Expansion of Fashion Offerings at Gran Vía Vigo
Gran Vía Vigo Shopping Center has expanded its men’s fashion offerings with the addition of Nuñez de Arenas, a Spanish brand with over five decades of history. This expansion is part of HLRE’s active management strategy, focused on space renewal and strategic operator selection to better meet market demand.
Conclusion
March has been a month of significant progress for HLRE. Participation in MIPIM 2026, support for sustainability initiatives such as Earth Hour, and the adoption of new technologies to optimize shopping center management have been key pillars of our activity.
We are confident that these efforts position us as a benchmark in sustainable retail, allowing us to continue adapting to new market trends. Our commitment to innovation, sustainability, and active asset management remains the foundation for ensuring the success of our shopping centers and generating a positive impact in the communities where we operate.
We continue advancing toward a more sustainable and responsible future in retail, consolidating our strategy of active asset management and long-term social commitment.
ByHLRE
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