Genesy AI Secures €450K Pre-Seed Investment Led by Itnig and KFund

Genesy AI, a novel B2B lead generation software, announces a pre-seed investment round of €450K,
led by Itnig and KFund. This investment will enable the company to accelerate its growth and product
development. In addition to the investment from the founders of Factorial through Itnig, the Catalan
company will also use Genesy AI for its internal sales team. Apart from Itnig and KFund, Genesy has
the support of JME Ventures in this funding round.

Genesy aims to change the rules of the game in the B2B technology sales sector through the first
AI-powered Sales Development Representative (SDR). Their software innovatively combines the
extraction of high-quality business data from multiple sources with engagement, qualification, and
appointment booking by an AI-powered Digital Agent. The tool will allow customers to achieve greater
sales efficiency, increasing the productivity of sales teams tenfold by automating repetitive tasks.
Genesy, which already has major clients like Factorial, Payhawk, and SeQura, is determined to
transform the future of sales teams in many technology companies.

“With AI-powered SDRs and data-driven insights, B2B sales teams are entering a new era. For us,
staying ahead in sales efficiency and transitioning into a quality, intent-based, and AI-driven sales
approach is crucial”, claims Jordi Romero, founder & CEO of Factorial.

Lack of Quality, Intend-based Data in Sales Funnels is a reality

In the dynamic landscape of B2B sales, the challenge of data quality and multiple-source data
remains a hurdle for sales teams.

The sheer volume of information available from various sources often leads to data fragmentation,
inconsistencies, and inaccuracies in CRMs. This data chaos not only hinders the efficiency of lead
generation but also undermines the effectiveness of sales reps. Sales teams grapple with the
laborious task of manually curating, cross-referencing, and validating data from disparate sources,
resulting in precious time wasted on error-prone processes.

The consequence is a lack of confidence in the reliability of the information at hand, hindering the
ability to identify and engage with qualified leads.

Genesy, recognizing this challenge, steps into this arena as a transformative solution, seamlessly
aggregating multiple-source data to deliver enriched, accurate, and actionable insights for sales
teams. The SaaS platform streamlines the data integration process and empowers sales
professionals with a comprehensive and reliable dataset, monitoring for company, contact, CRM and
intend-based data, ensuring they can focus their efforts on what truly matters – building meaningful
connections and driving successful outcomes.

The future of sales lies in Artificial Intelligence

Genesy is not limited to data aggregation, but sets an horizon where sales teams can multiply their
productivity by delegating repetitive, low-value tasks to an AI-powered "digital employee." These
digital sales agents are not limited to simply executing such tasks; rather, they learn, adapt and
become an integral part of the sales process, allowing the sales team to focus on more strategic
activities.

Genesy's vision goes beyond revolutionising B2B sales; the startup intends to launch several types of
"digital employees" that will join teams by supporting workers in their daily efforts in sales, marketing,
recruiting, and more. This will transform the way companies manage their day-to-day business
through hybrid teams, combining human and digital talent