BCN Visuals, pioneer in the emerging and prospering niche of 3D anamorphic campaigns for Digital Out-Of-Home (DOOH) specialized in landmark campaigns for Fortune-500 companies, has teamed up with Nazca, a leading private equity firm specialized in unlisted Spanish SMEs, as a minority shareholder to support its expansion plan.
Nazca has acquired a relevant minority stake through a combination of shares’ purchase and capital increase at a total valuation of €60m.
Outdoor 3D advertising represents the emergence of a new format, the combination of advertising and immersive entertainment that delivers meaningful shared experiences. It is a prosperous emerging niche of $2.6B within the DOOH in the US with exceptionally high growth perspectives (expected to multiply by 5x in the following 5 years), backed by solid tailwinds linked to the digitalization of traditional billboards (DOOH market is expected to grow at 11% CAGR) and the increase in share of wallet of 3D given its attractive returns on investment for advertisers and its capacity to go viral on social media.
Being a first-mover and developer of unique proprietary technology has allowed BCN Visuals to develop a leading positioning in Times Square (est. 40% on-air share) and Hollywood. BCN Visuals has built a strong track-record, with more than 90 landmark global campaigns working directly with the most recognised brands in a wide range of sectors like entertainment, luxury or automotive (Walt Disney, Netflix, PlayStation, Dior, Bulgari, Coca-Cola, or BMW among others).
BCN Visuals will consolidate its position as a global end-to-end innovation partner by further developing its proprietary technology, consolidating its leadership position in USA (+70% of sales), and expanding to new regions (Europe and Asia) and industries. This ambitious project envisages a five-fold increase in sales over the next five years. Nazca will bring its experience supporting and accelerating growth projects, both organically and via acquisitions, as well as providing the necessary resources and tools to expand internationally.
In the words of Eric Sas and Alan Company, partners of BCN Visuals “We’re absolutely thrilled to embark on this journey with Nazca. Their experience and support will be instrumental in achieving our international expansion objectives and continuing to revolutionize the DOOH landscape. This collaboration represents a significant milestone in our growth trajectory”.
Carlos Carbó and Celia Pérez-Beato, partners of NAZCA commented: “BCN Visuals meets all we look for in a partnership: an incredible team led by two innovative founders with a clear vision, a unique innovation technology company, a high-growth niche, and an ambitious project with multiple value creation levers”.
Deloitte (due diligence) and Garrigues (legal advisors) have advised Nazca on this transaction, Banco Santander Corporate Investment Banking (M&A advisors) and Uría Menéndez (legal advisors) advised BCN.
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