226ERS, the leading Spanish sports nutrition brand specialised in endurance sports and healthy eating, has given entrance to NAZCA CAPITAL, leading private equity firm specialized in unlisted Spanish SMEs, as a shareholder.
The entry of NAZCA represents an injection of new funds into the company to consolidate its international growth plan and redouble its commitment to continue researching and developing the top-performing and most innovative products on the market, both for endurance sports athletes and for all those interested in taking care of their health, consolidating its position as a leading brand in Spain and promoting its international expansion to become a European benchmark in this segment.
Based in Alcoy (Alicante, Valencia’s region) and founded in 2010, 226ERS was born as a brand created by and for lovers of endurance sports, with a portfolio of more than 150 references that cover all the needs of the endurance athlete, providing the best performance for training, competition and recovery. The focus of the company’s strategy on high quality formulations, based on natural and local ingredients, no added sugar, gluten-free, vegan and ketogenic, has led it to be at the forefront of food technology, and to be increasingly demanded by other consumers who want to combine sporting performance with a healthy lifestyle.
226ERS is official supplier for the most demanding events and athletes in the world, including events such as the IRONMAN European Series, teams like the Movistar Cycling Team, and athletes such as Javier Gómez-Noya, Patrick Lange, Sara Pérez Sala or Gemma Triay and her partner Alejandra Salazar.
226ERS closed 2022 with revenues in excess of €7 million after having grown at an annual rate of 50% in recent years.
Jesús Sánchez Bas, CEO and founder, and Ángel Sevillano, CMO and co-owner of the company, will continue to lead the project and maintain their position as majority shareholders.
NAZCA will bring to 226ERS its experience supporting and accelerating research and growth projects, both organically and via acquisitions, as well as providing the necessary resources and tools to expand the brand internationally.
In the words of Jesús Sánchez Bas and Ángel Sevillano, partners of 226ERS: “The entry of Nazca is a great step for us, given that it consolidates the successful trajectory of the brand in recent years, and provides the funds and means we need to develop our ambitious strategy of national consolidation and international growth and expansion”.
Carlos Carbó and Celia Pérez-Beato, partners of NAZCA commented: “226ERS brings together the ingredients we are looking for with our Small Cap strategy: a unique company in a high-growth niche, in which our partners share the ambition to develop a high-growth project, including international expansion, commercial channel reinforcement and strengthening of the supply chain”.
PwC and Garrigues have advised Nazca on this transaction, AKRE Partners and Broseta advised 226ERS.
About 226ERS
226 is the total distance in kilometres of the world’s toughest endurance event, the IRONMAN triathlon. Just as those who finish a marathon are called “finishers”, those who do the IRONMAN can be called 226ERS. All 226ERS products are gluten-free, developed with the highest quality ingredients and are GMO-free (Genetically Modified Organisms) so that nothing interferes with digestion and the proper absorption of all the nutrients the body and mind need. For more information, visit www.226ers.com
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