GO Talents, an influencer marketing and talent representation company, has welcomed Suma Capital as a shareholder with a minority stake of 40% with the aim of promoting its ambitious business plan that seeks to consolidate the company as a leader in the sector as well as prepare the organisation for future growth and the integration of ESG policies in the business.
Founded in early 2015, the Madrid-based company was one of the first businesses specialising in the representation of digital talent on social networks. Over time, the company has expanded its offer with the aim of providing a comprehensive, fast and high-quality service to all its clients in three main areas: (i) representation agency (GO Talents), (ii) production and events (GO Productions) and (iii) advice on defining the digital marketing strategy (GO Digital).
The company stands out for having a diversified portfolio of more than 50 talents in exclusivity, which combines both recognised talents in the market with more emerging profiles. GO Talents also works closely with more than 500 clients per year, most of them multinationals in the fashion, beauty and consumer goods industry.
GO Talents expects to exceed €10 million turnover this year, driven by the signing of new talent and the growing trend to invest in digital marketing and influencers which allows, among other things, to segment the audience more accurately, analyse the impact of the campaign in real time and obtain short-term returns while helping to sustain campaigns in the long term.
Suma Capital's investment through its SC Growth Fund II seeks to support Paloma Miranda and Jaime Pérez-Seoane - current executive shareholders and founders of the company, who will continue to lead the project - in achieving an ambitious business plan to consolidate GO Talents as the leading influencer marketing agency in Spain. "We feel that the Spanish market is in the process of maturing from the point of view of supply and demand, and still has enormous growth potential. Our intention is to maintain this leadership position, while continuing to grow in sales as we have done since our beginnings", says Paloma.
The business plan will allow the company to reach a turnover of over €25 million, combining organic growth with possible acquisitions of specialised players in new platforms where the company seeks to increase its presence. "The partnership with Suma Capital helps us to strengthen the company from a financial point of view and allows us to explore inorganic growth opportunities in the coming years", Jaime adds.
Lexvel acted as advisor to the shareholders of GO Talents, while Suma Capital was advised on the transaction by Fourlaw, RSM and Attalea.
About Suma Capital
Suma Capital is a Barcelona-based private equity fund management firm specialising in high-growth and sustainable projects. It has more than €500 million under management, divided into two investment strategies: Growth and Sustainable Infrastructure. GO Talents would be the ninth company in the €160 million Suma Capital Growth Fund II. Its involvement in strategic decision-making from the Board of Directors has a clear focus on generating shared value for its portfolio companies, investors and Society, always promoting ESG best practices.
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