Smarp, the company connecting employees with professional content, announced a 4.2M € investment from London based Nauta Capital, a pan-European Venture Capital firm investing in B2B technology companies.
Smarp, founded in 2011, originally made a name for itself as the world’s first employee advocacy platform and has since expanded to become the market leader in offering a personalized internal content hub to improve employee communications and professional content sharing.
The platform addresses the urgent problem of disconnected and disengaged employees by allowing employees to stay engaged with their organization and industry. According to McKinsey, the average knowledge worker spends about 20% of their working time searching for and gathering information. Inadequate communication to and between employees costs large companies (with over 100 000 employees) on average €52 million each year for every company.
“This round of funding will support our ambitious growth and hiring plans to meet growing market demand, including further expansion of our offices in Europe and North America. We plan to double our headcount to over 100 employees within the next 18 months”, says Roope Heinilä, CEO and Co-Founder of Smarp.
Used by over 250 enterprise customers such as L'Oreal, European Commission, Valeo and Mulesoft, Smarp continues to scale and develop the product to fit changing market needs.
“The new funding will be allocated to accelerating our growth and expansion to new markets as well as continuing R&D. We operate in an enterprise market where data security is of the utmost importance, and as we are headquartered in Europe, we are inherently GDPR compliant, in addition to being ISO 27001 certified. As we move on with our product development, we are excited by the competitive edge our security standards give us”, Heinilä explains.
Carles Ferrer, General Partner at Nauta Capital, has also been appointed to the Smarp Board of Directors.
“Smarp has incredible growth potential. Not only do they have a pre-established position in a growing market, their entire team consists of exceptional talent and they have proven that they are able to respond to constantly growing and changing market needs. We particularly thrilled to back Smarp as they grow their presence in London and beyond,” explains Ferrer.
About Smarp:
Smarp, founded in 2011, is a Helsinki based SaaS company that provides an internal content hub for better employee communication, engagement, and advocacy. Smarp has over 250 customers in over 40 countries and international offices in London, Stockholm and New York. www.smarp.com
About Nauta Capital:
Nauta Capital is a pan-European Venture Capital firm investing in early-stage technology companies operating from two main hubs: London and Barcelona. Main areas of interest include B2B Software propositions, disruptive Digital Media companies, and enabling technologies for Mobile and the Internet. Nauta has $300+ million under management and invests in Western Europe and the USA. Nauta has led investments in 30+ companies including Brandwatch, CloudIQ, Nextail, GreatCall, Marfeel, MishiPay, Force Manager, Scytl, Getapp, BeMyEye, Geoblink, Aba English, Fizzback, Privalia and Social Point. www.nautacapital.com
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