Location intelligence SaaS company, Geoblink, has announced that it has secured a $6m boost from Elaia Partners and existing investor Nauta Capital. The round includes grants from the Government of Madrid and Neotec CDTI, a public organisation for technology development in Spain. Founded in 2015, the European startup will use the funding to fuel its sales force growth across Spain, France and UK, in addition to adding further functionality to its technology platform.
With a strong focus on retail, FMCG and real estate, Geoblink supports companies for which locations matter to enhance their decision-making processes. Customers rely on Geoblink to improve the performance of their store network, forecast their sales, improve their expansion decisions, optimise their distribution strategy and maximise the success of their marketing actions. Geoblink achieves this by gathering public and private data and coupling this with advanced algorithms, machine learning techniques, and a team of experienced data scientists to cross analyse and model this information into an easy to use and visual interface.
Following this recent investment round, CEO and Founder Jaime Sanchez-Laulhe says: "We want to make Geoblink the absolute leader in location intelligence and really help businesses of all sizes to use data to improve their bottom line and gain competitive advantage. In addition to the further support from Nauta Capital who has been an investor since 2016, we’re excited to have received funding from Elaia Partners who are a leading and active venture capital firm in the digital space. Their confidence in our technology and growth potential will enable us to really accelerate our presence.”
Samantha Jerusalmy, Partner at Elaia adds: “Throughout the investment process, we’ve had the opportunity to talk to a number of Geoblink customers and have been really impressed with their feedback in terms of ROI and the quality of the location intelligence provided by the company. Elaia has been investigating the Spanish ecosystem for a long time now and have made multiple investments in deep B2B technologies. As the first to be announced from our last fund, we are delighted to back the amazing Geoblink team!"
Previous financing for Geoblink has come from business angels (such as Inaki Berenguer, founder of CoverWallet, and McKinsey partners where the Founder used to work before Geoblink), family and friends, Nauta Capital and the Spanish accelerator Lanzadera (on the initiative of Juan Roig, founder of Mercadona, the largest supermarket chain in Spain).
Notes For Editors
For more information about this press release, contact:
Nauta Capital: Sam.Ahmed@nautacapital.com
As a startup with a laser focus on Europe, location intelligence provider Geoblink has developed an advanced SaaS solution with an intuitive map interface. It enables companies to capitalise on qualitative data from public, private and business-specific sources to quickly and easily perform precise location-based analysis and strengthen their strategic decision-making. Geoblink is targeting different market segments - from SMEs to large accounts - including retail, real estate and consumer goods.
About Elaia Partners
Created in 2002, Elaia Partners is an independent Venture Capital firm, focused on the digital economy and deep-tech. Elaia Partners has more than €250m under management and invests in high potential disruptive startups from the first financing rounds to the emergence of global leaders. With more than 60 years of accumulated experience in both venture capital and digital industries, the investment team offers a close, proactive and relevant support to its entrepreneurs.
In September 2017, Elaia Partners launched a new line of activities dedicated to pre-seed and tech-transfer vehicles. The first initiative is the structuring of PSL Innovation Fund, together with Paris Sciences & Lettres research university. Elaia Partners was an early investor in companies such as Sigfox, Mirakl, Criteo, Teads, Adomik, Talent.io, Agriconomie, EasyRECrue, Shift Technology, Tinyclues, Orchestra Networks, Agnitio, etc.
About Nauta Capital
Nauta Capital is a pan-European Venture Capital firm investing in early-stage technology companies. Nauta has a presence in London, Barcelona and Boston. Main areas of interest include B2B Software propositions, disruptive Digital Media companies, and enabling technologies for Mobile and the Internet. Nauta has $300+ million under management and invests in Western Europe and the USA. Nauta has led investments in 30+ companies including Brandwatch, Fizzback, Nextail, GreatCall, Marfeel, MishiPay, Force Manager, Onna, Scytl, Getapp, BeMyEye, Geoblink, Aba English, Privalia and Social Point.