Axon Partners Group's investment division has closed its first investment in a technology startup specialising in Ad Tech.
Adsmurai is a technology company founded in early 2014 and in less than a year has become one of the leading companies in advertising on Facebook, Twitter, YouTube, LinkedIn, etc. and it has recently announced its become one of the pioneers in Europe to launch advertising integration with Instagram.
The three founders, Marc Elena, Otto Wüst and John A. Robles, see this boost of financing for the company as a way to further improve Adsmurai’s software, offering new technical capabilities and strengthening integration with Instagam ads. Adsmurai currently has a presence in Barcelona, Madrid, Milan and Bogota, and with this new entry plans to continue the international expansion of the company into new emerging markets.
For its part, the Investment division of Axon Partners Group, Axon Investment invests its ICT Fund II, a fund that aims to create a positive long-term impact on the Spanish economy, especially in Andalusia, where Adsmurai has plans to open operations as part of the investment. ICT Fund II has invested in companies such as ByHours, Hot Hotels and Sentisis.
Carlos Rodríguez-Maribona, Axon Investment Investment Manager comments: "Adsmurai is a very good opportunity in a growing market: advertising on social networks.
"The team has the perfect balance between technical profiles and experience in the field of advertising on social networks. In addition, we have been working with one of the founders for several years in various startups, with great success."