Kompyte, a Barcelona-born tech startup that allows marketing managers to track their competitors’ digital strategies in real-time thanks to automated monitoring software, has announced that it has closed a round of funding with Adara Ventures and Gaesco Venturcap.
On the back of this news, the SaaS company is set to graduate from the esteemed 500 Startups accelerator program and rapidly grow in the USA. After securing the backing of New York’s Rose Tech Ventures in 2015, Kompyte has established a powerful client base in North America that consists of multiple Fortune 500 companies and multinationals.
Moreover, the tech firm will maintain a presence in Silicon Valley after completing the 500 Startups accelerator program, which culminates in a final presentation at Demo Day on February 15th, 2017. Last fall, the SaaS company from Barcelona joined the 500 Startups HQ in California where it became part of one of the world’s best accelerators that consistently builds fast-growing tech companies such as Twilio, SendGrid or Intercom. As one of the most promising companies to graduate from 500’s 19th batch of startups, Kompyte has entered a new stage of accelerated growth.
“The 500 Startups accelerator program transformed us: We learned how to boost our growth in the same fashion as Silicon Valley’s best companies. Now, with our new investors onboard, we’re extremely confident about our trajectory in the upcoming months.” CEO Pere Codina.
“Tracking competition has become vitally important for businesses worldwide but doing so in a fast and efficient way will be key to staying ahead of competitors and making better-informed decisions. Kompyte is here to disrupt the rules of online competition and we are excited to join the team and support their growth.” added Rocio Pillado, Principal at Adara Ventures.
The need for marketing automation software has skyrocketed for several years now as companies are struggling to manage the overflow of information available to them due to the digital revolution. In fact, the marketing automation software market is expected to reach $5.5B by 2019. Over the last decade, tools that can provide information about competitors’ fast-changing digital strategies have enjoyed a lot of success as shown by tech firms such as Ahref, SEMrush or Moz that have become household names amongst marketing managers. Kompyte’s success with its automated competitor tracking software underlines this trend.
Additionally, with Big Data becoming a hot topic for every major company and more and more information being produced in the digital world every day, it is clear that marketers require tools that allow them to respond to dangerous threats and seize unique business opportunities in a crowded market before it is too late. In this regard, Kompyte becomes an indispensable tool for any marketing manager as it automatizes the competitor analysis process and makes sure they are never caught off guard and always stay one step ahead of the competition.
As the group’s CEO Pere Codina puts it: “US companies spend $25B/year doing manual work to collect data from the competition. We eliminate this manual work by automating competitor tracking & reporting.”
Finally, the startup is also indicating further news in the upcoming weeks as it is set to launch Kompyte 3, the latest version of its competitor tracking software, at the Mobile World Congress 2017 in Barcelona at the end of this month.
ABOUT KOMPYTE
Kompyte is a SaaS startup that offers a user-friendly competitive intelligence software which tracks and analyzes competitors’ strategies in real-time. The automated tracking solution notifies users about important updates and modifications made by competitors. By helping companies to monitoring the digital strategies of their fiercest rivals, Kompyte software enables firms to respond in a fast and effective way to any new changes in the fast-paced digital world. The startup was launched in Barcelona by CEO Pere Codina, COO Alberto Colmenero and CTO Sergio Ramírez in 2014. The group studied together at Universitat Politècnica de Catalunya in Spain and worked together on their first venture Cocosoft. Kompyte was very successful from the start and quickly turned their focus to the fast growing marketing automation market in the USA. In 2015, they secured multiple partnership deals in North America and received fresh funding from New York’s Venture Capital firm Rose Tech Ventures. In the past year they entered the accelerator program 500 Startups in Silicon Valley and acquired a strong customer portfolio of Fortune 500 companies
ABOUT ADARA VENTURES
Adara Ventures is a venture capital firm managing over €100 million in capital, investing in the European Atlantic rim (Iberia, France, UK and Ireland) in Early-Stage, Deep-Tech companies, with a particular focus on Cybersecurity, Big Data, AI and other Digital Enterprise areas. Over a span of 14 years Adara Ventures have built a strong portfolio of high-growth deep tech companies that target large enterprise markets and have a high degree of engineering and innovation. Adara Ventures helps European technology companies develop their growth strategies, organization and international expansion. Adara has backed several successful companies in the enterprise software space, such as LoopUp, 4iQ, Stratio, and AlienVault; the later in the cybersecurity sector and a prime example of a company migrating from Europe to Silicon Valley, who is now the leading global provider of unified security management for mid-market customers.
ABOUT GAESCO VENTURCAP
Gaesco Venturcap is a Venture Capital company from Barcelona, Spain, that has almost two decades of experience investing in tech startups and high growth companies. Amongst their portfolio they count success stories such as Marketeer, travelCompositor and Captio.
ABOUT 500 STARTUPS
500 Startups is a global venture capital seed fund and startup accelerator based in Silicon Valley, California, with over $250M in committed capital. With its two main locations in Mountain View and San Francisco, they invest in a wide variety of technology startups all over the world. Since their inception, they added almost over 1,500 companies to its portfolio and boast great success stories such as Credit Karma, Grab, Twilio, Udemy, Ipsy, TalkDesk, Intercom, MakerBot, Wildfire and Viki. Thanks to a team of 150 people they manage early stage investments in 20 countries. Their Accelerator programs focus on internet marketing and customer acquisition, design and user experience, as well as lean startup practices and metrics. Through their Distro programs they deliver growth hacking and funding for seed-stage firms and via their investment team and mentorship network they provide access to experts from firms such as PayPal, Google, Facebook, YouTube, Yahoo, LinkedIn, Twitter and Apple.
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