Salesland, a multinational which specialises in the outsourcing of sales services, will consolidate its business in Peru with the support of COFIDES. In order to do this, the company will contribute 2 million euros taken from its own resources through a co-investment instrument. The total investment of the project, including the promoter´s contribution, amounts to 3.1 million euros.

The project will consist on the establishment and management of thirty marketing and telephone distribution management centres in Peru. This is the second time that COFIDES and Salesland work together: COFIDES supported the company in the establishment of eleven telephone centres in Peru in 2013.

COFIDES´s Chairman, Salvador Marín, stressed that "internationalisation consolidates the company abroad and also within our borders, since it helps it diversify and it strengthens its competitiveness and also strengthens employment".

Salesland Chairman, Miguel Artero, notes: "We are extremely grateful to COFIDES for providing support, once again, for the expansion of Salesland. This collaboration allows us to address projects of great significance such as this telephone distribution project which will show revenues higher than 40 million euros in the next 5 years".

Salesland is a company created in the year 2000 which specialises in the outsourcing of on-site, distance and digital sales marketing services. It has a workforce comprised of more than 10,000 professionals and, in addition to Peru, the company has presence in Spain, Portugal, Colombia, Chile, Mexico and Guatemala.

COFIDES is a public-private company which has been offering financial support to Spanish companies investing abroad since 1988. It is the exclusive manager of FIEX and FONPYME funds on behalf of the Secretariat of State for Trade attached to the Ministry of Industry, Trade and Tourism. Shareholders include Banco Bilbao Vizcaya Argentaria (BBVA), Banco Santander, Banco Popular, Banco Sabadell and CAF-Development Bank of Latin America.

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