On 22th of May 2019, Imaweb closed a deal with Providence to finance its growth strategy. Baker Tilly Corporate Finance has advised to the shareholders in the transaction.

IMAWEB: FUELING YOUR SALES FORCE:
IMAWEB is a Madrid based software company focus to auto dealers market.
“Imaweb’s SMIT is a unique web based car sales operations system, designed specifically for the automobile trade by Car Sales Experts, recommended by car salesmen, car dealers and manufacturers alike. It is in use by thousands of sales staff who have seen significant improvement in sales, profitability and customer loyalty. Its deployment to cover a complete dealer network is surprisingly quick, and gives manufacturer’s an instant return on investments not only by improved sales but by an enhanced quality image and by the most powerful reporting system in the market.”

PROVIDENCE CAPITAL PARTNERS:
Incepted in 1989, Providence is the largest industry focused global private equity firm with ~$40bn of AUM with main focus in Education, Communications, Media, and Information Technology.
Formed in 2014, Providence Strategic Growth (“PSG”) is the growth equity franchise of PEP; PSG has a team of 37 investment professionals and 11 senior advisors with a combined 75+ years of industry experience investing in software & tech enabled service companies. Its competitive advantage is based on providing ample resources for growth, a creative and flexible partner model, with a proven strategy.

BAKER TILLY CORPORATE FINANCE:
Baker Tilly has adviced to Imaweb shareholders in the negotiations with Providence. Diego Gutierrez Zarza has led the team as the corporate finance partner. Diego has recently joint to Baker Tilly corporate finance as a technology industry expert in M&A and he is working with Xavier Mercadé and Alex Wendt to develop the firm as the middle market leader advisor in Europe.
Jose Luis Martín (Baker Tilly Legal) has advised to Imaweb in legal issues.
Baker Tilly International corporate finance capabilities highlight cross border transaction advisory for clients doing business in multiple locations. Imaweb transaction is a Good example of it. Baker Tilly network, which extends across 145 territories, with 34,700 people working out of more than 746 offices.

Fuente: Baker Tilly

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