Mercadoni ( www.mercadoni.com.mx / www.mercadoni.com.co ) the leader shopping platform for stores and supermarkets from home that delivers the buy in less than an hour in Mexico and Colombia , has received the support of the international investment firm Axon Partners Group ( www .axonpartnersgroup.com ) in a funding round, that has reached up to USD 2 million . Thus, Axon Partners Group consolidates its position as a specialized international investor in the digital economy sector, combined with the knowledge of the local reality, mainly thanks to the team of professionals established in Mexico and Colombia .
The investment, which is performed through Amerigo Pacific Ventures fund that manages Axon Investment, mainly follows to consolidate Mercadoni as leader in Mexico and Colombia .
Mercadoni was born at the beginning of 2015 and after operating in Mexico and Colombia , has been considered one of the Internet companies with the fastest growing in Latin America. Mercadoni allows to buy any product from any store or supermarket with the guarantee of being delivered within one hour. The platform gathered the products of the best brands and the major Mexico and Colombia retail chains. Once the order has been placed, a huge fleet of drivers are available to accept and make the delivery in a record time. Mercadoni counts on more than 50 stores providers and has created more than 250 jobs and 500 more are expected to be generated over the next 3 months. So far, they have delivered more than half million of products with a run rate in sales of USD 4 million. This business model is having much success globally, especially in the United States and Europe, where mobility in big cities is a real challenge. The application is available for iOs, Android and Website.
Alfonso de León, Managing Partner of Axon Partners Group, comments: "We are very impressed by the achievements to date of Mercadoni, and the speed, everything in a record time. From establishing high-rate operations to the huge potential of the team and its corporate standards. In Mercadoni, we have found an amazing team of entrepreneurs such as Antonio and Pedro, who have demonstrated an impressive ability to expand internationally"
Mercadoni was founded in 2015 by Antonio Nunes and Pedro Freire. Both, formed in 2011 Zalora in Asia and, in 2012, Linio LATAM , the largest online store in Latin America.
Pedro Freire, founder of Mercadoni says: “To have Axon besides as an investor is the result of a hard work from the team that has accelerate the process of the operation. With this investment we hope to strengthen our relationship with our allies, to expand to new cities and continue improving the customer experience. We are really excited of working with the excellent team of Axon”
Amerigo Pacific Ventures is the Private Equity Fund launched by Axon in 2013 that concentrates its investments in LatAm, investing in local companies in the digital economy sector with the potential for international expansion. Besides the support to Mercadoni, the fund also has three digital Colombian companies in its portfolio: Enmedio, O4IT , RedSeguro , and had the successful investment and exit of ClickDelivery (or Domicilios.com ) . The investment was made in 2013 and ended just over a year later, generating an output of more than 500% IRR for investors. This agreement will also allow Mercadoni in its development and expansion to other international markets, where Axon has extensive experience and knowledge.
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