Axon Partners Group, through the Amerigo Ventures Pacífico Fund, invests in Mi Media Manzana the leading online dating platform in the region, with the aim of accelerat ing its growth and strengthening its operations in Latin America.
Mi Media Manzana ( www. mimediamanza.com ) has a dominant position in Peru, Colombia, Chile , and Mexico. The company participates in a growing online dating market worldwide of more than US $ 2.7bn and with an increasingly important size in Latin America which, together with the rapid increase in the penetration of internet and mobile devices in the region, offer the necessary conditions for Mi Media Manzana to capture the growth of this segment, in which it operates since 2014.
Unlike other existing options in the market, Mi Media Manzana focuses on t he segment of users looking for long - term and lasting relationships and it currently has become the mobile application of the category " Online Dating " most downloaded from Google Play in Latin America and has presence in 4 countries: Peru, Colombia, Chile , and Mexico.
The users of Mi Media Manzana are single and professional, most of them are averaging 35 years of age, and are looking for a long - term relationship, which they usually find in a period of 4 to 8 weeks. In addition, it is the only application worldwide that filters, both legally and technologically, married people and/or in a relationship.
Every month, Mi Media Manzana receives wedding invitations in its offices and photos of the babies of the couples, which are the biggest motivation of thei r team.
Coinciding with the month of love and romance , Mi Media Manzana will reach the figure of 1 million downloads on Google Play and with the investment received and they expect to exceed 500,000 active users by 2019.
About this transaction
Mr. Alfonso De León, CEO of Axon Partners Group, commented " The digital age is changing the way of life and the way of doing things, also reflected i n the way people meet and interact ; Mi Media Manzana’s market is a growing one and its team is one of the most experienced in the region, so we are very pleased to join the project and help turn it into a success story ". This is Axon's 1 1th investment in Latin America where, in addition, they already have two successful exits.
Likewise, Pedro Neira, co - founder and CEO of Mi Media Manzana, pointed out " Axon Partners is one of the most important funds in the region and the fact that they have bet on our team is an excellent sign. It is great news for the ecosystem of Peruvian Startups that funds of this level begin t o see us with different eyes. With the funds we will seek to expand from the 4 cities where we have a presence today, to more than 30 in Latin America and Brazil ".
About Axon Partners Group ( www.axonpartne rsgroup.com )
Axon Partners Group is a Spanish consulting and investment firm with a VC & PE division that manages funds in Europe, Asia, and Latin America. Through its Amerigo Ventures Private Equity Fund, Axon is actively involved in the digital ecosystem of the Latin American region.
About Mi Media Manzana ( www.mimediamanza.com )
Mi Media Manzana is the leading online dating platform in Latin America that since 2014 has been responsible for the happy stories of thousands of couples, and hundreds of marriages and families in Latin America.
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